I recently listened to an episode of The Minimalists podcast and discovered the concept of “cultivating your passion” rather than “following your passion.” The concept comes from hosts’ guest on the show, Cal Newport, the author of Deep...
If you started your company for a reason beyond just making money*, you’ve probably thought, How can I get customers as excited about this cause/mission/purpose/venture as I am? In most cases, your best customers are those who already hold values like yours, the ones...
