My “aha” moment came during a weekend retreat. I’m standing in front of the room at the mic. Something compelling me to admit that I felt like I wasn’t being true to myself. Saying that I wanted to be honest about my feelings, but felt as though I never could. The...
“Personality-packed” copy has become something of a buzzword in the online business world. It refers to copywriting that’s not boring or corporate but rather is human and personable. Additionally, personality-packed copy should embody the energy of the brand...
