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The secret to making your customers feel seen & understood (and dying to buy from you)

The secret to making your customers feel seen & understood (and dying to buy from you)

by Krista Walsh | Aug 24, 2020 | Small business, Writing tips

One of my clients recently wrote this in response to a question on my questionnaire:  How did he “quickly and intuitively” know that I was the right copywriter for him?  It’s not magic. It’s not by accident that he felt that way.  I strategically wrote my website copy...

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Krista Walsh | Website copywriting for creative entrepreneurs

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Effective website copywriting isn’t created in a Effective website copywriting isn’t created in a vacuum. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s not just words that “sound good” or match your personality, cleverly arranged in a pretty website design. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Effective website copywriting is all about understanding…. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✅ how your website fits into your marketing strategy as a whole ✅ who’s likely to be visiting the site (and why) ✅ what other websites readers may be visiting as they make their decision ✅ how readers should ideally flow through your site to get the main message (and what that message should be) ✅ what action we want readers to take to get them closer to becoming a paying client (if they’re a good fit) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My “triple-threat” approach considers website messaging as a crucial and not-separate part of my clients’ websites. And that is a pretty good summary of how I get results. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What part of your process do people tend to "forget" about? #websitesthatwork #copywritingforcreatives #websiteservices #websitecopywriter
Did you know that web design & web copy cost about Did you know that web design & web copy cost about the same? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Each somewhere in the $3k to $8k range for a custom site for a service-based business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So... how do you decide which to invest in when you're launching a new site? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Personally, I think... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ...You don't. You don't decide between the two. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Does this mean that you should plan on spending about $10k for a new site, including copy & design? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Yes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Vague, confusing, or cliched copy will drag down even the coolest of designs. And unprofessional design that lacks strategy will drag down even the best messaging. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ➡️ Investing in professional copywriting and design protects BOTH investments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But if $10k is cost-prohibitive for you…. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the meantime, I'm not saying do NOTHING. But I don't recommend going all-in on custom design or custom copy if $10k is out of the question for you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Instead, look for semi-custom or DIY options to get your website in the best possible shape it can be, without the high price tag. This will strengthen your business and ultimately support you in growing to a place where you can grab "the works." ⠀⠀⠀⠀⠀⠀⠀⠀⠀ FIND SOME SEMI-CUSTOM SOLUTIONS IN THE COMMENTS :) ⬇️ . . . . . . #websitelaunch #websitecopywriter #websitedesigner #websitestrategy #websiteforsmallbusiness #websiteforcoaches
Become the “go-to” expert for your clients. He Become the “go-to” expert for your clients. Here’s the live recording with @gettheirattentionnow ! We talk how about to choose a visibility platform based on what feels good to you, the things “go to” experts are doing that “hidden experts” aren’t, and Stephanie’s refreshingly transparent and non-pushy approach to summits.
Are you a “best kept secret”? I’m going LI Are you a “best kept secret”? I’m going LIVE today at 2 pm PT with Stephanie of @gettheirattentionnow to talk about how to go from “hidden expert” to highly visible go-to in your field ⚡️ Tune in live to see if this (free) event is right for you. Or you can click my link in bio to read the registration page :)
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