How do you write about pain points ethically? Can you talk about the problems you solve without making your audience feel bad? These are million-dollar questions as our culture becomes more aware of how our marketing and messaging affect individual readers, and...
Every potential client has this question: “What’s the process?” Here’s how I typically answer it: “All I need from you is to 1) answer a short questionnaire, 2) do a 90-minute Zoom interview with me, and 3) connect me with 3-6 of your past clients for...
When you create your website (or hire folks to create it for you), what do you need? Most of us probably start with… Great design. Some of us may also add to that… Great messaging. And others may go one step further with… ...
The most interesting people are interested people. This saying is endlessly helpful for me in social situations. I sometimes experience social anxiety about being liked and end up acting aloof or manic, depending on my mood. Ironically, striving to be...
2021 was a good year. I worked with clients I loved and admired. I got better at my website copywriting work and processes. I started standing up for myself and setting boundaries. I had my highest revenue year yet. I finally got clarity about what type of...
