Should I put my prices on my website? Here’s how.
“Should I put my prices on my website?” is a weighty question that dredges up a lot of fears for service providers, consultants, and coaches. Fears like… If I put my prices on my website, will a bunch of potentially perfect clients get spooked by “how...
How you can make Google your 24/7 salesperson
Blink once if you could use more clients or customers. If you’re in the early stages of your business, chances are, you blinked. (No shame in this, by the way. You have to start somewhere.) The dream is to eventually scale, right? To not have to do the leg work, to...
The surprising “hidden culprit” behind flat & ineffective copy
There comes a time in every entrepreneur’s journey where we look at our sales page, emails, or website and think, “If only I could write more ‘punchy’! THEN my copy would be attracting people!” But writing with more “pizazz” is not the remedy for bad...
2020 Year in Review
Last December, I chose a “word for the year” with a great deal of self-consciousness and embarrassment. Because openly caring, plainly trying, and eagerly naming what I want used to feel shameful. But this December, I found myself leaning over to my...
The secret to making your customers feel seen & understood (and dying to buy from you)
One of my clients recently wrote this in response to a question on my questionnaire: How did he “quickly and intuitively” know that I was the right copywriter for him? It’s not magic. It’s not by accident that he felt that way. I strategically wrote my website copy...
How therapy has helped my business
My “aha” moment came during a weekend retreat. I’m standing in front of the room at the mic. Something compelling me to admit that I felt like I wasn’t being true to myself. Saying that I wanted to be honest about my feelings, but felt as though I never could. The...
How to show personality in your copy when you’re quiet, sensitive, and earnest
“Personality-packed” copy has become something of a buzzword in the online business world. It refers to copywriting that’s not boring or corporate but rather is human and personable. Additionally, personality-packed copy should embody the energy of the brand...
Top 6 website copywriting mistakes that kill your credibility & limit your impact
Year after year, I realize that more and more of the problems I’ve faced in business in the past--stress, sluggish sales, overwhelm--were symptoms of something deeper: A mindset that’s all wrong. Occasionally, the problems I’ve faced were caused by a genuine...
“Please support my small business”? The problem with this ask in times of crisis
And what business owners should do instead when sales slow down. My ears perked up the other day when I heard my roommate making fun of people who were hawking new offers online in the wake of this pandemic. “What’s your problem with self-promotion?” I asked him. I...
How I “cultivate my passion” for copywriting
I recently listened to an episode of The Minimalists podcast and discovered the concept of "cultivating your passion" rather than "following your passion." The concept comes from hosts' guest on the show, Cal Newport, the author of Deep Work. Here's Cal explaining the...
© Krista Walsh 2022 | Privacy Policy | Terms & Conditions