How I “cultivate my passion” for copywriting

How I “cultivate my passion” for copywriting

I recently listened to an episode of The Minimalists podcast and discovered the concept of "cultivating your passion" rather than "following your passion." The concept comes from hosts' guest on the show, Cal Newport, the author of Deep Work. Here's Cal explaining the...

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How To Find The Right Brand Voice For Your E-Commerce Store

How To Find The Right Brand Voice For Your E-Commerce Store

*The full version of this article appears on Electric Eye, an e-commerce Shopify design and development agency. Click here to read the full post. A few weeks ago, I clicked on an ad for The Sill, a (primarily) online store that sells houseplants. Now, I don’t need any...

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How to nail down your service-based brand’s tone of voice

How to nail down your service-based brand’s tone of voice

Most service-based businesses aren’t offering a service that’s unique. A branding photographer is going to take photos of you. A social media marketer is going to market your business through social media. A financial advisor is going to coach clients on how to get...

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3 messaging mistakes that could be hurting your marketing strategy

3 messaging mistakes that could be hurting your marketing strategy

*This post first appeared on Sohuis.com, a brand consultancy for female founders.* “Why are people exploring my website but not buying anything?” “My Facebook ads aren’t working. Nobody’s clicking.” “My email newsletters never get opened.” Most of my clients initially...

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