Year after year, I realize that more and more of the problems I’ve faced in business in the past–stress, sluggish sales, overwhelm–were symptoms of something deeper: A mindset that’s all wrong. Occasionally, the problems I’ve faced were caused by a...
If you started your company for a reason beyond just making money*, you’ve probably thought, How can I get customers as excited about this cause/mission/purpose/venture as I am? In most cases, your best customers are those who already hold values like yours, the ones...
