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No, seriously, why do I have a blog?

No, seriously, why do I have a blog?

by Tina | Mar 25, 2019 | First, Running a business, Writing tips

I’m a writer, and I don’t like math. Shocker, I know. (Bear with me, this does have something to do with blogging.) My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus,...

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Krista Walsh | Website copywriting for creative entrepreneurs

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Are you afraid of alienating people if you get too Are you afraid of alienating people if you get too specific in your messaging? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is one of the top fears I encounter with my service-based clients. A lot of them have this idea of "niching" in their messaging to highlight the type of people they really want to work with. But they also feel hesitant because they... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🟢 Also sometimes work with people not technically in that market 🟢 Don't want to push people away who don't fit that market exactly ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But here's what I tell them: Getting specific in your marketing message is never about keeping people OUT. It's about inviting people IN. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Writing to a specific person feels energizing for ALL readers, even if they don't feel exactly the way you're describing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Staying vague feels, er, vague -- for all readers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you get specific, what's most likely to happen is this: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Your target market will go nuts for you. And some people outside your target market will recognize your magnetism and want to work with you you too. Others will feel repelled, but hey, you don’t need them for a successful business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ (And btw, as the showrunner of your business, you are 100% allowed to accept clients who are technically outside your niche. But your marketing and copywriting will focus on your target market — and so will be way easier to execute and more effective!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What do you think? Do you worry about alienating folks?
Trusted partners: Marketing edition ☀️ Swipe Trusted partners: Marketing edition ☀️ Swipe for some of the folks I recommend for marketing expertise I don’t have (technical SEO, SEO site audits, social media strategy, Pinterest, paid ads, SEO content strategy, and more!) @thatseogirl @findabledigitalmarketing @juliareneeconsulting @glowvibessocial @natachafierce Get more info about each of these incredible service providers + possibly find the specific marketing or SEO help you’ve been looking for via my website Partners page (link in bio). 💙
Curious about paid ads? (Facebook, Google & more) Curious about paid ads? (Facebook, Google & more) I’m excited to interview @natachafierce of @kenolmarketing on IG LIVE this Tuesday. She’s a paid advertising strategist who helps her clients get a strong ROI on digital ads. How do you know it’s a good time (a good investment) to pay for an ad? Which platform should you try first? What should you expect to spend? Can you DIY it? —— some of my questions about paid ads. Drop your questions about paid ads here & I’ll be sure to ask her ⤵️
Trusted partners: Designer edition ➡️➡️ F Trusted partners: Designer edition ➡️➡️ Finally launched a formal partners page on my site featuring some of the talented folks whose services are crucial to a successful online business, especially your website. Head to my website and navigate to the “Partners” page to explore + possibly find the web/brand designer you’ve been looking for! Ft. @ilanadavis @sweetdaddydesigns @sparkandbloomstudio @tinisima @product.powerhouse @mindsetwithsyd @josh.aquiladev Thanks to all of you for your amazing work 💙
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Recent Posts

  • Why copywriting for your own business feels so impossible (even for strong writers)
  • Run like hell: 3 popular copywriting hacks that will make you seem pushy & salesy
  • Should I put my prices on my website? Here’s how.
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