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No, seriously, why do I have a blog?

No, seriously, why do I have a blog?

by Tina | Mar 25, 2019 | First, Running a business, Writing tips

I’m a writer, and I don’t like math. Shocker, I know. (Bear with me, this does have something to do with blogging.) My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus,...

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Krista Walsh | Website copywriting for creative entrepreneurs

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This is something I’ve noticed in myself when I’m reading copy for programs I’m interested in or people I might hire ⬇️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I respond better when people don’t make bold claims or use super bold language because gentler language makes me feel safer and less guarded, which in turn, actually makes me feel more confident booking them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Bold language is 100% okay if that feels more in line with your personality, but if not, this is permission to be softer and more nuanced — Without worrying that your message won’t be as effective ✅ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What types of messages do you respond better to? Bold? Or soft? Or… something in between? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #introvertbusiness #introvertbusinessowners #introvertbusinessowner #introvertentrepreneur #introvertentrepreneurs
Real-life example for WEBSITE JOURNEY #3: THE SIGN Real-life example for WEBSITE JOURNEY #3: THE SIGNATURE EXPERIENCE ft. @cedarandbarkphotography ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ➡️. Was this helpful? Let me know in the comments :) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Find the full breakdown post on my feed & in my Guides.
This is the third post in my "Website User Journey This is the third post in my "Website User Journeys" series! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Website User Journey #3: The Signature Experience ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It goes like this: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1) Your prospect lands on your home page ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2) They are prompted to visit an Experience or How It Works or What To Expect page to start getting cozy with the idea of working with you ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3) Once they're sold on the experience, they go to a Pricing page to make sure your services are financially possible for them ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4) Then, they're prompted to take action toward working with you! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ➡️. This website journey is ideal for any business that offers one main service that they do really really well (and probably makes up 80%+ of their revenue). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For example... ✅. A business coach has a comprehensive 12-month group program that's the bulk of their revenue ✅. A dog training company has a step-by-step training regimen for every new client ✅. A website designer only does custom websites for high-end clients ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Why? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because if one offer is working super well for you (like, it's most of your revenue, it's easiest to sell, it's what makes your heart happy), double down with your messaging. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Make your website a sales pitch for this ONE thing. Your messaging will be incredibly strong and tight, and you won't risk watering it down with less important info. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Swipe through for an example! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⚡️ Want page-by-page website strategy & copy instruction? Grab my free "DIY Website Audit" Checklist in my bio 🔗 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #websiteuserexperience #websitetips #websitecopywritingservices #servicebasedbusinessowner
💙 these folks… ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💥 Pat (and her husband Mark) are impressive figures in the sound-for-film space, working alongside directors like Tarantino! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last year, they decided to branch out from doing-the-work into *teaching* the next generation of sound professionals their craft! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ After launching their new website, they started booking more speaking and education opportunities, including in a new market where they didn’t have connections ⚡️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💥Nzinga is an accomplished actor who discovered the power of working with the subconscious to stop the self sabotage that is sooo common in creative & kinda-risky careers like acting. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ After getting certified in numerous therapeutic modalities, she now works with other actors to help them uncover and break their own subconscious blocks! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The process of launching her new site helped get the clarity she needed to officially put her offers out into the world ⚡️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💥 Jeanne is a brand strategist, designer, and illustrator who leads with environmentally conscious practices. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She works with brands and individuals who want to build a brand that’s not only amazing but also aligns with their eco-conscious values! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She’s the real deal when it comes to this type of work — no greenwashing here. So we worked to make sure her website messaging & strategy left readers with zero doubts that they can trust her to create a sustainable brand for them! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ➡️ Do you ask for Google reviews from your clients? Got questions about how? Share it in the comments :)
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