The most interesting people are interested people. This saying is endlessly helpful for me in social situations. I sometimes experience social anxiety about being liked and end up acting aloof or manic, depending on my mood. Ironically, striving to be...
“Should I put my prices on my website?” is a weighty question that dredges up a lot of fears for service providers, consultants, and coaches. Fears like… If I put my prices on my website, will a bunch of potentially perfect clients get spooked by “how...
Last December, I chose a “word for the year” with a great deal of self-consciousness and embarrassment. Because openly caring, plainly trying, and eagerly naming what I want used to feel shameful. But this December, I found myself leaning over to my...
One of my clients recently wrote this in response to a question on my questionnaire: How did he “quickly and intuitively” know that I was the right copywriter for him? It’s not magic. It’s not by accident that he felt that way. I strategically wrote my website copy...
Year after year, I realize that more and more of the problems I’ve faced in business in the past–stress, sluggish sales, overwhelm–were symptoms of something deeper: A mindset that’s all wrong. Occasionally, the problems I’ve faced were caused by a...
And what business owners should do instead when sales slow down. My ears perked up the other day when I heard my roommate making fun of people who were hawking new offers online in the wake of this pandemic. “What’s your problem with self-promotion?” I asked him. I...
