Every potential client has this question: “What’s the process?” Here’s how I typically answer it: “All I need from you is to 1) answer a short questionnaire, 2) do a 90-minute Zoom interview with me, and 3) connect me with 3-6 of your past clients for...
When you create your website (or hire folks to create it for you), what do you need? Most of us probably start with… Great design. Some of us may also add to that… Great messaging. And others may go one step further with… ...
The most interesting people are interested people. This saying is endlessly helpful for me in social situations. I sometimes experience social anxiety about being liked and end up acting aloof or manic, depending on my mood. Ironically, striving to be...
“You must be a good writer.” This is what I often hear when I tell people I’m a copywriter (excepting the folks who think I mean “copyright lawyer”, lol). And while my agility with the written word is 1000% what led me to copywriting as a business, it’s not...
For business owners who self-describe as “not a good writer” or say something like “I hate writing,” copywriting likely feels a natural piece of marketing to outsource — especially for a copywriting project as massive and permanent as your website. But why...
Being perceived as “salesy” or sleazy or pushy ranks high on the list of Things Entrepreneurs Fear In Sales and Marketing. Why? To me, it’s pretty simple: We don’t want to make others feel bad. I’m sure you can recall the last time you felt like someone was pushing...
