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Want X-ray vision into your ideal client’s mind? Just talk to them.

Want X-ray vision into your ideal client’s mind? Just talk to them.

by Krista Walsh | Mar 17, 2023 | Writing tips

First, let’s get clear about what I mean when I say “client interviews:”   ❌ Not interviewing MY client, you, the founder of the company  ✅ Yes, interviewing YOUR clients, the folks who have worked with you before    Second, IMO, client interviews are a...
Avoid shame: 7 strategies (+examples) for writing about pain points ethically

Avoid shame: 7 strategies (+examples) for writing about pain points ethically

by Krista Walsh | Oct 11, 2022 | Writing tips

How do you write about pain points ethically? Can you talk about the problems you solve without making your audience feel bad?   These are million-dollar questions as our culture becomes more aware of how our marketing and messaging affect individual readers, and...
How effective website messaging gets made: my research, writing, and testing process

How effective website messaging gets made: my research, writing, and testing process

by Krista Walsh | Jul 30, 2022 | FAQ, Writing tips

Every potential client has this question: “What’s the process?”    Here’s how I typically answer it:    “All I need from you is to 1) answer a short questionnaire, 2) do a 90-minute Zoom interview with me, and 3) connect me with 3-6 of your past clients for...
Take website visitors on a sales journey: 4 website strategies to steal 

Take website visitors on a sales journey: 4 website strategies to steal 

by Krista Walsh | Apr 21, 2022 | Writing tips

When you create your website (or hire folks to create it for you), what do you need?    Most of us probably start with…   Great design.    Some of us may also add to that…   Great messaging.    And others may go one step further with…  ...
Good copywriting isn’t about getting your audience to like you

Good copywriting isn’t about getting your audience to like you

by Krista Walsh | Feb 1, 2022 | Small business, Writing tips

The most interesting people are interested people.    This saying is endlessly helpful for me in social situations. I sometimes experience social anxiety about being liked and end up acting aloof or manic, depending on my mood.    Ironically, striving to be...
How I get results: My triple-threat approach to website copy

How I get results: My triple-threat approach to website copy

by Krista Walsh | Nov 10, 2021 | Writing tips

“You must be a good writer.”    This is what I often hear when I tell people I’m a copywriter (excepting the folks who think I mean “copyright lawyer”, lol).  And while my agility with the written word is 1000% what led me to copywriting as a business, it’s not...
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Recent Posts

  • Want X-ray vision into your ideal client’s mind? Just talk to them.
  • Avoid shame: 7 strategies (+examples) for writing about pain points ethically
  • How effective website messaging gets made: my research, writing, and testing process
  • Take website visitors on a sales journey: 4 website strategies to steal 
  • Good copywriting isn’t about getting your audience to like you

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Hey, I’m Krista, SEO website copywriter for serv Hey, I’m Krista, SEO website copywriter for service based businesses. 

I claimed the SEO website copywriting niche as THE area I wanted to invest my time into when I saw how it transformed my own business. 
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As I applied my SEO copywriting skills to my website several years ago, my site started ranking on Google for terms my ideal clients were searching for. 
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This meant that I was suddenly being recommended by the #1 search engine in the world as one of the top website copywriters. And the people searching were eager to hire quickly. 
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Today, over 80% of my leads come from Google search, with little effort on my end to maintain those rankings. Once ideal clients arrive on my website, my messaging does the rest to close the deal for aligned clients. 
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This personal success is why I believe wholeheartedly in the value of what I do. I’d love to create similar results for you! 
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Interested in working with me? DM me here to discuss your project or apply to work with me via my website (link in bio).
This is my "secret sauce." 
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It's how I write website messaging that boosts leads from organic search, resonates deeply with your ideal clients, and converts those who align with your business. 
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Interested in working with me? DM me here to discuss your project or apply to work with me via my website (link in bio).
🎉 What can you expect as a result of your inves 🎉 What can you expect as a result of your investment with me? 
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- More qualified, awesome leads through your website
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- Fewer inquiries from price-shoppers and misaligned clients
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- Your story & vision translated into what makes sense to your ideal clients
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- A website that now clearly communicates what you do, who you serve, & what you stand for
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And also... 
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- A major confidence boost from hearing your clients rave about your services in the interviews 
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- New insights into your ideal clients' desires, pain points, motivations, and more
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- No more worrying about whether your website is giving people the right idea about what you do
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- A sense of relief that you didn't have to write the damn thing yourself and could just hand it off to an expert
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Interested in working with me? DM me here to discuss your project or apply to work with me via my website (link in bio).
Phase 1 of my website copywriting process is the P Phase 1 of my website copywriting process is the Pre-Project Deep Dives. Aka, gathering all the information I need to strategize your website to attract more of your best clients.
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The Pre-Project Deep Dives is the ONLY time I need my clients to do a little bit of "homework:"
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1) Answer my Market & Mission Clarity Questionnaire (basic information-gathering questions)
 
2) Show up for a 90-minute interview with you, the founder (+ potentially other team members/partners)
 
3) Share the contact info for 5-6 past clients + permission for me to reach out to them for an interview 
 
That's it!
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This process is done FOR you, meaning... you don't have to put in a lot of time or effort.
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Interested in becoming a client? Reach out & learn more via my link in bio. 
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#copywriterforhire
#websitecontent
#websitecontentwriter
#websiteconversion
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Recent Posts

  • Want X-ray vision into your ideal client’s mind? Just talk to them.
  • Avoid shame: 7 strategies (+examples) for writing about pain points ethically
  • How effective website messaging gets made: my research, writing, and testing process
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