“Should I put my prices on my website?” is a weighty question that dredges up a lot of fears for service providers, consultants, and coaches. Fears like… If I put my prices on my website, will a bunch of potentially perfect clients get spooked by “how...
There comes a time in every entrepreneur’s journey where we look at our sales page, emails, or website and think, “If only I could write more ‘punchy’! THEN my copy would be attracting people!” But writing with more “pizazz” is not the remedy for bad...
I used to experience panic attacks about once a week. (This was what initially led me to therapy last year.) And there is nothing like a panic attack to make you realize how powerful your words are. For example, you might say to yourself,...
One of my clients recently wrote this in response to a question on my questionnaire: How did he “quickly and intuitively” know that I was the right copywriter for him? It’s not magic. It’s not by accident that he felt that way. I strategically wrote my website copy...
“Personality-packed” copy has become something of a buzzword in the online business world. It refers to copywriting that’s not boring or corporate but rather is human and personable. Additionally, personality-packed copy should embody the energy of the brand...
Year after year, I realize that more and more of the problems I’ve faced in business in the past–stress, sluggish sales, overwhelm–were symptoms of something deeper: A mindset that’s all wrong. Occasionally, the problems I’ve faced were caused by a...
