First, let’s get clear about what I mean when I say “client interviews:” ❌ Not interviewing MY client, you, the founder of the company ✅ Yes, interviewing YOUR clients, the folks who have worked with you before Second, IMO, client interviews are a...
How do you write about pain points ethically? Can you talk about the problems you solve without making your audience feel bad? These are million-dollar questions as our culture becomes more aware of how our marketing and messaging affect individual readers, and...
Every potential client has this question: “What’s the process?” Here’s how I typically answer it: “All I need from you is to 1) answer a short questionnaire, 2) do a 90-minute Zoom interview with me, and 3) connect me with 3-6 of your past clients for...
When you create your website (or hire folks to create it for you), what do you need? Most of us probably start with… Great design. Some of us may also add to that… Great messaging. And others may go one step further with… ...
The most interesting people are interested people. This saying is endlessly helpful for me in social situations. I sometimes experience social anxiety about being liked and end up acting aloof or manic, depending on my mood. Ironically, striving to be...
“You must be a good writer.” This is what I often hear when I tell people I’m a copywriter (excepting the folks who think I mean “copyright lawyer”, lol). And while my agility with the written word is 1000% what led me to copywriting as a business, it’s not...
