For business owners who self-describe as “not a good writer” or say something like “I hate writing,” copywriting likely feels a natural piece of marketing to outsource — especially for a copywriting project as massive and permanent as your website. But why...
Being perceived as “salesy” or sleazy or pushy ranks high on the list of Things Entrepreneurs Fear In Sales and Marketing. Why? To me, it’s pretty simple: We don’t want to make others feel bad. I’m sure you can recall the last time you felt like someone was pushing...
“Should I put my prices on my website?” is a weighty question that dredges up a lot of fears for service providers, consultants, and coaches. Fears like… If I put my prices on my website, will a bunch of potentially perfect clients get spooked by “how...
There comes a time in every entrepreneur’s journey where we look at our sales page, emails, or website and think, “If only I could write more ‘punchy’! THEN my copy would be attracting people!” But writing with more “pizazz” is not the remedy for bad...
One of my clients recently wrote this in response to a question on my questionnaire: How did he “quickly and intuitively” know that I was the right copywriter for him? It’s not magic. It’s not by accident that he felt that way. I strategically wrote my website copy...
“Personality-packed” copy has become something of a buzzword in the online business world. It refers to copywriting that’s not boring or corporate but rather is human and personable. Additionally, personality-packed copy should embody the energy of the brand...
