Client Story

Marina Nabão

Marina Nabão is an embodiment coach and somatic healer for leaders and care providers seeking a deeper level of healing and empowerment.

She came to me because she had written her website content but knew it could be clearer and more conversion-focused — plus, she struggled to incorporate the spiritual element of her work into her messaging.

And after reviewing her original website, I realized she could also be more directly and specifically calling in her target market of people looking for a deeper level of healing because they were healers themselves.

Additionally, some of her most powerful language was buried in a non-optimal layout that made parts of her website hard to navigate and read.

 

I was so honored to work with Marina and help get her message out there! 

Curious to see the before & after? 

 

Challenge

To bring to light what sets Marina apart from other coaches, attract perfect clients who were ready to do the work, and improve the website’s user experience and readability to make it easier for people to book.

Solution

My signature edit & audit service (called a Powerful Messaging Makeover). I sent Marina a questionnaire to understand what her website goals were, identify who her target clients were, and capture her voice. Then, I sculpted her website messaging and flow, using her words when possible and rewriting, infusing new copy where necessary.

Here’s what Marina had to say:

“Krista did a beautiful job auditing and editing my website.
My main objectives were to give more flow to the language, as English is not my 1st one, and make sure I could clearly communicate what I do. She nailed both!
Her suggestions were spot on, and after I implemented them my website has much more flow and clarity – it actually looks nicer!
Three weeks after the edits and SEO update , I already see an increased number of visitors and more people taking action and scheduling calls with me.
I love how she organizes her work, onboarded me and tried to understand my goals. Her deliver is understandable, easy to implement and super thoughtful.
All that said, I highly recommend Krista’s services!

Marina Nabão

Want an edit & audit like this one for your website?