No, seriously, why do I have a blog?

Mar 25, 2019

I’m a writer, and I don’t like math. Shocker, I know.

(Bear with me, this does have something to do with blogging.)

My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus, formulas, formulas, formulas.

My math classes revolved around memorizing the functions of formulas. And with no context for what the formulas really meant, “doing math” kind-of made me feel like a lunatic, senselessly turning numbers into other numbers through what seemed to be an unnecessarily complex process. Needless to say, it wasn’t my best subject.

But the real problem wasn’t that I was innately “bad” at math, it was that I didn’t have a clear answer for Why? Why did the math I was learning matter to the world at large, and why was it worth my time?

Eventually, I got my answer in college. When I took my first university math class, my professor began with a story about the natural world and how it was, inexplicably, ruled by patterns and order that can be expressed mathematically. And by the end of that first class, I was excited to discover that some of the things I had learned in high school were beginning to press into place in my brain, like puzzle pieces snapping together.

Math was abstract, yes, but there was a big, worthy point behind it: To explain and predict our universe—like the speed and direction at which streams flow—with miraculous accuracy. From then on, math class felt meaningful.

 Okay, great. But what does this have to do with why you have a blog?

As business owners, blogging—like high school math—can sometimes make us feel like lunatics, senselessly churning out articles on our websites for a squishy, vague idea about getting Google to index more pages on our website, becoming a thought leader, or enticing organic traffic over to our e-commerce store.

All these are serious, potential benefits of strategically and consistently blogging. In fact, companies who blog receive over 50% more organic traffic than those who don’t. That’s no small thing.

However, making these my primary reasons for blogging felt a bit like memorizing formulas in order to get a good grade on my math test. It was a legitimate reason….but a reason that nonetheless tasted flat in my mouth.

If I was going to continue to put in the time to write articles for my own website, I needed something more meaningful to attach it to—a bigger, more personal why.

To discover what that might be, I started paying attention to how I felt when I encountered an up-to-date blog on a company website I was considering purchasing from or hiring. Sometimes, I felt grateful for a blog post that helped me make a more informed decision about purchasing from them. But overwhelmingly, what I felt was a sense of security and trust. This company is putting in the effort to be present in their business.

To me, a company who only had static webpages but no blog was like a brick-and-mortar store where everything looks pristine but you don’t see any employees milling around. Hello, is anyone here?

And that’s when the why for my blog on this site hit me: I blog here because I want everyone who stops by to know that I take my work very seriously.

This copywriting thing I do? It matters to me. The industries I work for deeply matter to me. I’m personally invested. I’m showing up here regularly, even if no one is watching.

Do you do any content marketing for your business?

If you don’t, you’re missing out on a big opportunity to build trust with your clients or customers, reach new audiences, and prove that you know a little something about what you do.  But you don’t have to do it on your own.