Harness the power of story and SEO for a website that attracts & sells

Freeing you to focus your creative energy on your work, customers, and impact

Values-driven website copywriting for
creative entrepreneurs & makers

There’s a reason you’re here:

You’re here because you’re ready to go from
“creative” to independent, influential CEO.

But there’s a problem.

You’re struggling to feel confident in your website launch.

Because even though you know in your head what you want to say and how you want to sound

…it feels impossible to wrangle your vision into clear, powerful words.

The kind of words that get customers excited and invested in your brand.

The kind of words that lead to sale after sale after sale.

But what if you could…

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Transfer the essence of your work, your brand, and yourself onto the page

(Without sounding boring)

Take website visitors on a journey from leads to enthralled first-time buyers

(Without feeling salesy)

Get organic traffic from Google and take the pressure off your marketing

(Without paying for ads)

The Creative to CEO

Website Copywriting Package

Story-driven words + selling strategy + search engine optimization for every page of your website. Carefully crafted to sound like the words in your head, attract more customers, and lead to excited purchases or clients.

Explore the personal, partnership experience

I invite you into the process from our first call to the final draft

Pre-Project Deep Dives

• You answer my Market & Mission Questionnaire

• We do our 90-minute In-Depth Discovery Call

• I conduct up to 5 customer interviews

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Research, strategy, and SEO

• I do market and competitor research

• I determine the primary keywords for each page

• I sink into emotions and perspectives of your customers

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Website wireframing and writing

• I create a strategy-driven wireframe in Google docs

• I write custom website copy for each page

• You get a video walk-through of your copy + the draft in an editable Google Doc

Review & revise

• You note any changes and your overall impressions

• We do a review call to discuss

• I revise and send you the new draft

• Repeat!

• The final copy is professionally proofread

Implementation

• You send the wireframes and copy to your designer

• I’m available for up to 2 months to go through your copy in your website with you or your designer

Inclusions:

Market & Mission Clarity Questionnaire

90-minute In-Depth Discovery Call

Up t0 5 customer interviews, recorded and transcribed

Story-driven customer testimonials, taken directly from my interviews

5 pages of website copy inside persuasive layouts

SEO keyword research + incorporation into your copy

SEO meta descriptions and title tags for each page of website copy

Two rounds of revisions (so we get it RIGHT)

Professional proofreading

Collaboration with your designer/developer OR implementation by me

…And a BONUS:

Conversion Rate Optimization

So we end our project CONFIDENT your website converts visitors to customers

What’s included?

User testing of your final website with 5 objective website visitors to discover what’s working & what needs to be adjusted ($300 value)

Strategic adjustments of your final website copy to reflect what we discovered during user testing ($1497 value)

This is so much more than a professional-sounding website.

By the end of our project, you’ll walk away with…

  • A clear understanding of your value proposition and the ability to articulate it with ease and power
  • The confidence to send leads, customers, media, potential hires, and partners/collaborators to your website to learn more--instead of having to “explain what you’re really about” in emails or in person every time
  • A search-engine-optimized website primed to capture traffic from Google, without you lifting a finger
  • Your top keywords for each page and instructions for exactly how to use them beyond the copy I wrote for you (no more SEO confusion!)
  • A well-defined brand voice your customers will recognize and love
  • 5+ pages of creative, strategy-driven website copy and wireframes to draw in your ideal customers and keep them reading until they hit “Complete Purchase” or land in your inbox
  • Compelling meta descriptions and title tags that not only help you rank in Google search results but also ensure that people click YOUR link and not the next one down
  • Transcripts of all the customer interviews and breakdowns of how to use the information in your future marketing and launches

Timeline:

4-6 weeks
I only take on 1-2 clients a month,
so apply early

Investment:

$5997
Payment plans & more basic packages available upon request

(Click here to email me about either.)

Custom add-ons:

Extra website pages, welcome emails, lead-generating guides, and more

Ready to harness the power of story
and SEO for your creative business?

Client Love

"Major thanks and kudos.

I’ve gotten half a dozen inquires in the past month (unreal considering the circumstances) and consistently get compliments on the website.

Not only that, NO ONE BATS AN EYE AT MY PRICING. I’ve never been in this situation before. People see my value and want to hire me, no questions asked.

Seriously, so much of that is because of the amazing work you’ve done in helping to write my website and help with the formatting.

Thank you, thank you, thank you."

Mike Glatzer

Mike Glatzer Photography

"I was developing a website for personal branding purposes and felt like I was struggling to convey my message. So, I needed a copywriter to help narrow my focus and captivate customers.

I was worried that a copywriter wouldn’t be able to understand what I was trying to share with my target audience. But this was never an issue. Krista asked so many questions to make sure she understood. For that, I am grateful. I’ve already referred Krista to a friend. The most compelling selling point was the fact that she asks so many questions to make sure she gets it right. I love that."

Lauren Legette

laurenlegette.com

"The new copy has been on our website for 5 months and our calendar has been fully booked every week since the new site went live.

I deeply valued the work Krista created for my website. I’ve been so close to the business and website for so long that it was hard to stand back with an objective view and think about what my target audience needed to hear, and then put that together in a way that not only was SEO-optimized but answered the questions my visitors were asking.

I cannot recommend Krista’s work highly enough. She cares, she knows what she’s doing, and she produces excellent work. You will not be disappointed."

Jessica Hernandez

Great Resumes Fast

*Click here to watch Nina's video testimonial*

"I would emphatically tell anybody who was considering hiring Krista to do it.

You will not regret it. I thoroughly enjoyed working with her so much so that we have worked on other projects since the initial one, and I see this being a long-lasting professional relationship. Anyone's project would be in fantastic hands."

Nina Lowman

Indica Dreams CBD

*Click here to watch Megan's video testimonial*

"Krista was the copywriter for me because of her ability to hear what I was actually trying to say.
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She was able to help me stop undercutting my worth and instead help me sound confident that I do have a definitive and identified client service and process.
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It was really a completely new way of thinking about how I'm presenting myself to my clients.
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You need to have Krista on your team and on your side helping you understand that this is how you're presenting your business to the world - it is a huge step for your business.
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It feels daunting. It feels like YOU are the expert of your craft, but Krista helps OTHER people see that.
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Krista is a great person and a really, really excellent listener and helps you clarify and refine that message that you want to share with the world. "

Megan Fischer

EduMinded NYC

If we haven’t met yet…
Hi, I’m Krista, website copywriter for creative entrepreneurs and makers.

I help business owners get their vision and value onto the page through clear-headed and creative copywriting.

Using the power of story and SEO, I write your website and optimize your content so that you not only attract more customers but also the right customers, the kind who will go nuts over your work.

My goal? That you will be so confident in your online messaging that you can stop worrying about selling and just get on with making an impact in your community or industry.

Featured in

Still have questions?
I have answers >

How does this work?

Great question. After you fill out the “work with me” form below, I’ll be in touch within a few business days. Then, we’ll set up an introductory video chat, where I’ll explain in more detail how the process works, and you can ask any questions you have for me. Before we start work, you’ll sign a standard contract, pay a 50% commencement invoice, and receive a detailed onboarding kit. And then we’re off!

How does payment work?

To book your project, there will be a $1000 deposit. The remaining balance is split into two payments: The first when we kick off our project and the second upon the delivery of the first draft of the website copy, prior to the revision process. Payment is structured this way because at this point, you will have 95% of the work in your hands–all that’s left is the revisions!

I also offer 6-month payment plan if you prefer. 

What if I don't need everything in this package?

I’ve created this package based on what I’m most commonly asked for + what I know is most effective for small business owners.

But if you’re certain you don’t need something in this package (for instance, if you don’t care about SEO or conversion rate optimization), I do offer smaller packages. Just email me and I’ll send you a packet outlining the other packages I offer.

Why does it cost this much? (What if I need this but can't afford it?)

An understandable question. Here’s my answer: Website copywriting is not just “wordsmithing.” If it was, you could hire your niece who’s an English major in college. And it would cost a lot less.

Copywriting is sales, but on paper….Mixed with a healthy dose of branding and SEO. My goal is not just to give you pretty words, but also to help you succeed online where it counts the most—on your website, your online home.

If the $1000 deposit + 2-payment plan is not in your budget, email me to ask about longer payment plans, up to 6 months. I’m being extra-flexible throughout this pandemic to accommodate changes in cash flow.

Can you teach me/coach me to write my own copy instead?

I’m working on putting together a program for teaching business owners the process of writing their own website copy that sells and ranks on Google. 

Email me if you’d like to be notified when the program is launched.

I also offer an edit & audit service for business owners who have their website copywriting already written but want an audit to make sure it’s as effective as possible. Click here to learn more.

 

I don’t have a website designed or launched yet. Should I wait to hire a copywriter until I do?

No, it actually makes more sense to hire a copywriter before the design is started. Part of my work is structuring the information to take the reader on an intuitive journey through your website.

Plus, your web designer will be grateful to have a basic wireframe and copy to work from already. Likely, it means less revising work for them later on.

(Don’t worry, I can work from an existing website design if it’s already in place.)

Why does it take 4-6 weeks? (What if I'm short for time?)

The process lasts 4-6 weeks because it takes time to learn about you and your business, interview your customers, do market research, find the perfect keywords, and put it all together in writing that captures your brand and resonates with potential customers.

It’s just enough time for me to move efficiently, but not rush. In other words: the timeline ensures that you get my best work. If you’re really in a pinch for time, email me about my day rates.

Is now the right time for me to hire a copywriter?

Are you fairly clear on who your customers or clients are? Do you know that your products or services are viable (will people buy them)? Are you ready to invest in making your online home work as hard for you as it can?  Rebranding? Pivoting? Moving from brick-and-mortar to online? If so, then yes.

But if you’re still figuring out your brand, you haven’t had any customers at all through any channel, or you’re not ready to hand your messaging over to an expert… then I’d wait a bit.

I have copy already written. Can you edit it and make it sound better or be more effective?

YES! I offer a website edit & audit. I’ll edit up to 5 pages of your website for clarity and impact + offer suggestions for SPECIFIC changes to make to improve flow. Sound like what you were looking for?

Click here to learn more.

 

My company is based outside the United States. Can we work together?

Yup! I’ve worked with companies all around the world, including Canada, the UK, Estonia, Norway, Hong Kong, and France. While we can’t meet in person, we make up for it in video chats and phone calls.

Want in?

Share your info below & I’ll be in touch if what I offer is right for your business.

I’ll send you a link to book a video call with me to ask questions and get a feel for whether we’re a good fit.

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