Helping you guide your
website visitors through an empathetic, intentional sales journey
…so you can take the pressure off your marketing
with messaging that sells for you around the clock
Could your website do a better job of showcasing
the value you bring to your clients?
Does this sound familiar?
In person, you’re probably really good at explaining what you do and why it’s well worth the investment.
But you might not have the website strategy know-how, the copywriting skills, or the sheer time in your busy schedule to make sure your website reflects this.
So you may feel resistant to share your URL, worried that your site doesn’t sell effectively…
Or you are using your website, but the traffic you’re getting just isn’t leading to many inquiries…
Or you’re hiring a designer for a new site, and you want to make sure your messaging is just as effective.
If this sounds like you, no worries — you’re in the right place.
How I help you get more leads through your website …
A strategy-driven + holistic approach to websites
This isn’t just about brand voice. Our work together is also about conceiving a website that takes your website visitors on an intentional sales journey.
Interview-informed + empathetic messaging
You don’t have to come in knowing what you want me to write. Instead, I’ll interview your clients to write messaging that’s guaranteed to resonate.
SEO for client-based businesses like yours
SEO feel overwhelming? I provide you with a simplified SEO approach built for your needs as a client-based business. Minus the confusing tech jargon!
My signature service
Website Strategy, Messaging, and SEO
What to expect
Let me take the writing weight off your shoulders.
Pre-Project Deep Dives
- You answer my Market & Mission Questionnaire
- I interview you, the founder
- I conduct 5-6 customer interviews
Website Strategy, Messaging, and SEO
- I create a strategy-driven wireframe in Google docs
- I write custom website copy for each page
- You get a video walk-through of your copy
Review & Revise
- You note any changes and your overall impressions
- We do a Review Call to discuss
- I revise and send you the new draft
• You send the wireframes and copy to your designer
• I’m available to collaborate with your designer
• If you’re using a template (not a designer), my assistant will implement your new copy
User-Testing & Validation
• When your website is finalized, I’ll take it through objective user tests and collect feedback on your messaging
• We’ll do a final round of adjustments based on that feedback, so you’re confident it converts!
> 5+ website pages, including copy & layout, to inspire trust and action
> Recommended navigation menu, visuals, testimonials, and other elements for a strategic user journey
> SEO keyword research, metadata, and optimized copy to get found on Google
> Two rounds of revisions + Review Calls (so you don’t have to write anything, including revision notes)
> Collaboration with your designer OR implementation by my team
> Story-driven customer testimonials, taken directly from my interviews
> User-testing & validation of your completed live website to make sure your website converts!
…And a bonus:
Know exactly how to shape any future marketing & copywriting to appeal to your ideal clients
A presentation of the messaging patterns uncovered from the client interviews:
- Pain points: your clients’ “before state” — how they felt or acted, things they tried before that didn’t work, what they were struggling with or challenged by
- Stand-out features: the elements or characteristics of the program/service that provided the most memorable benefits for your clients
- Hesitations: the things that caused your clients to pause before saying “yes”
- Outcomes: your clients’ “after state” — how their life has improved since
- Unique value proposition: why your clients chose you over the competition or their opinions on what makes you stand-out
- Storybrand Framework: an story-based, memorable way to conceive your client avatars and customer journey
You can refer to this “messaging bible” any time you (or your team) write copy, for anything.
Which means: You’ll never again “guess” about what will resonate.
This is so much more than a professional-sounding website.
By the end of our project, you’ll walk away with…
- A clear understanding of your value proposition and the ability to articulate it with ease and power
- The confidence to send leads, clients, media, potential hires, and partners/collaborators to your website to learn more — instead of having to “explain what you’re really about” in emails or in person every time
- A search-engine-optimized website primed to capture traffic from Google, without you lifting a finger
- Documented proof of the impact you have on your clients to banish any self-doubt & imposter syndrome
- Website messaging that turns every sales call into a “just a final gut check”, because people are already 95% certain they want to hire YOU
- 5+ pages of creative, strategy-driven website copy and wireframes to draw in your ideal clients and keep them reading until they book a call or inquire
- Compelling meta descriptions and title tags that not only help you rank in Google search results but also ensure that people click YOUR link and not the next one down
- Transcripts of all the client interviews and breakdowns of how to use the information in your future marketing and business decisions
We can likely start immediately — I’ve hired research help to reduce my lead time to virtually zero and get your website launched faster!
If needed, I also offer 6-month payment plans — with no interest charged — to help make your investment cash-flow friendly!
I’m happy to chat about adding anything you need to make your website project complete, like additional website pages, lead magnets, email sequences, and case studies!
Want all the details before we chat?
(Don’t worry — I’m the same way.)
Download my 2022 Services Guide for a transparent breakdown
of pricing options, process, and FAQs ⤵️
What’s possible for you?
How companies like yours have benefited from working with me:
"Major thanks and kudos.
I’ve gotten half a dozen inquires in the past month (unreal considering the circumstances) and consistently get compliments on the website.
Not only that, NO ONE BATS AN EYE AT MY PRICING. I’ve never been in this situation before. People see my value and want to hire me, no questions asked.
Seriously, so much of that is because of the amazing work you’ve done in helping to write my website and help with the formatting.
Thank you, thank you, thank you."
“I felt very supported while working with Krista, and it was like unwrapping a gift when I received the new copy for my website.
Her questionnaire and her questions during our kick-off call were on point and allowed us to go deep into my business. The clients interviews are a fantastic tool to gain insights and get an outside point of view. And I really felt like Krista was holding my hand during the review process to ensure that I could update my website properly.
My UX and messaging are much clearer and more engaging now. I'd recommend Krista to other business owners in a heartbeat!”
"The new copy has been on our website for 5 months and our calendar has been fully booked every week since the new site went live.
I deeply valued the work Krista created for my website. I’ve been so close to the business and website for so long that it was hard to stand back with an objective view and think about what my target audience needed to hear, and then put that together in a way that not only was SEO-optimized but answered the questions my visitors were asking.
I cannot recommend Krista’s work highly enough. She cares, she knows what she’s doing, and she produces excellent work. You will not be disappointed."
"I would emphatically tell anybody who was considering hiring Krista to do it.
You will not regret it. I thoroughly enjoyed working with her so much so that we have worked on other projects since the initial one, and I see this being a long-lasting professional relationship. Anyone's project would be in fantastic hands."
"Krista was the copywriter for me because of her ability to hear what I was actually trying to say.
She was able to help me stop undercutting my worth and instead help me sound confident that I do have a definitive and identified client service and process.
It was really a completely new way of thinking about how I'm presenting myself to my clients.
You need to have Krista on your team and on your side helping you understand that this is how you're presenting your business to the world - it is a huge step for your business.
It feels daunting. It feels like YOU are the expert of your craft, but Krista helps OTHER people see that.
Krista is a great person and a really, really excellent listener and helps you clarify and refine that message that you want to share with the world. "
“Three weeks after the edits and SEO update, I already see an increased number of visitors and more people taking action and scheduling calls with me.
I love how she organizes her work, onboarded me and tried to understand my goals. Her delivery is understandable, easy to implement, and super thoughtful.
All that said, I highly recommend Krista’s services!”
“Krista is so thorough, thoughtful, and easy to work with! We've never handed this much copy off to someone before and we 100% picked the perfect partner for our website refresh.
Working with Krista was a mental health move of investing in the support you need. Finding the right partner is so important. We’re excited to get the new site launched soon and we're very confident we'll see results.
The entire process was very smooth, we felt very well taken care of! If you have the opportunity to work with Krista, jump at it!”
Have we met yet?
I’m Krista, website copywriter and strategist for client-based business owners.
I write your website so that you not only attract more clients but also the right clients, the kind who are confident they want to work with you — and won’t settle for anyone else.
My goal is for your website to go from “existing” to a lead-generating machine working for you around the clock.
So that you can get back to focusing on your craft, business, and impact.
Sound like what you need? Schedule a call with me to see if we’re a fit.