Harness the power of story and SEO for a website that attracts & sells
Freeing you to focus your creative energy on your work, customers, and impact
Values-driven website copywriting for
creative entrepreneurs & makers
There’s a reason you’re here:
You’re here because you’re ready to go from
“creative” to independent, influential CEO.
But there’s a problem.
You’re struggling to feel confident in your website launch.
Because even though you know in your head what you want to say and how you want to sound…
…it feels impossible to wrangle your vision into clear, powerful words.
The kind of words that get customers excited and invested in your brand.
The kind of words that lead to sale after sale after sale.
But what if you could…
Transfer the essence of your work, your brand, and yourself onto the page
(Without sounding boring)
Take website visitors on a journey from leads to enthralled first-time buyers
(Without feeling salesy)
Get organic traffic from Google and take the pressure off your marketing
(Without paying for ads)
The Creative to CEO
Website Copywriting Package
Story-driven words + selling strategy + search engine optimization for every page of your website. Carefully crafted to sound like the words in your head, attract more customers, and lead to excited purchases or clients.
Explore the personal, partnership experience
I invite you into the process from our first call to the final draft
Pre-Project Deep Dives
• You answer my Market & Mission Questionnaire
• We do our 90-minute In-Depth Discovery Call
• I conduct up to 5 customer interviews
Research, strategy, and SEO
• I do market and competitor research
• I determine the primary keywords for each page
• I sink into emotions and perspectives of your customers
Website wireframing and writing
• I create a strategy-driven wireframe in Google docs
• I write custom website copy for each page
• You get a video walk-through of your copy + the draft in an editable Google Doc
Review & revise
• You note any changes and your overall impressions
• We do a review call to discuss
• I revise and send you the new draft
• The final copy is professionally proofread
• You send the wireframes and copy to your designer
• I’m available for up to 2 months to go through your copy in your website with you or your designer
Market & Mission Clarity Questionnaire
90-minute In-Depth Discovery Call
Up t0 5 customer interviews, recorded and transcribed
Story-driven customer testimonials, taken directly from my interviews
5 pages of website copy inside persuasive layouts
SEO keyword research + incorporation into your copy
SEO meta descriptions and title tags for each page of website copy
Two rounds of revisions (so we get it RIGHT)
Collaboration with your designer/developer OR implementation by me
…And a BONUS:
Conversion Rate Optimization
So we end our project CONFIDENT your website converts visitors to customers
• User testing of your final website with 5 objective website visitors to discover what’s working & what needs to be adjusted ($300 value)
• Strategic adjustments of your final website copy to reflect what we discovered during user testing ($1497 value)
This is so much more than a professional-sounding website.
By the end of our project, you’ll walk away with…
- A clear understanding of your value proposition and the ability to articulate it with ease and power
- The confidence to send leads, customers, media, potential hires, and partners/collaborators to your website to learn more--instead of having to “explain what you’re really about” in emails or in person every time
- A search-engine-optimized website primed to capture traffic from Google, without you lifting a finger
- Your top keywords for each page and instructions for exactly how to use them beyond the copy I wrote for you (no more SEO confusion!)
- A well-defined brand voice your customers will recognize and love
- 5+ pages of creative, strategy-driven website copy and wireframes to draw in your ideal customers and keep them reading until they hit “Complete Purchase” or land in your inbox
- Compelling meta descriptions and title tags that not only help you rank in Google search results but also ensure that people click YOUR link and not the next one down
- Transcripts of all the customer interviews and breakdowns of how to use the information in your future marketing and launches
I only take on 1-2 clients a month,
so apply early
Payment plans & more basic packages available upon request
(Click here to email me about either.)
Extra website pages, welcome emails, lead-generating guides, and more
Ready to harness the power of story
and SEO for your creative business?
"Major thanks and kudos.
I’ve gotten half a dozen inquires in the past month (unreal considering the circumstances) and consistently get compliments on the website.
Not only that, NO ONE BATS AN EYE AT MY PRICING. I’ve never been in this situation before. People see my value and want to hire me, no questions asked.
Seriously, so much of that is because of the amazing work you’ve done in helping to write my website and help with the formatting.
Thank you, thank you, thank you."
"I was developing a website for personal branding purposes and felt like I was struggling to convey my message. So, I needed a copywriter to help narrow my focus and captivate customers.
I was worried that a copywriter wouldn’t be able to understand what I was trying to share with my target audience. But this was never an issue. Krista asked so many questions to make sure she understood. For that, I am grateful. I’ve already referred Krista to a friend. The most compelling selling point was the fact that she asks so many questions to make sure she gets it right. I love that."
"The new copy has been on our website for 5 months and our calendar has been fully booked every week since the new site went live.
I deeply valued the work Krista created for my website. I’ve been so close to the business and website for so long that it was hard to stand back with an objective view and think about what my target audience needed to hear, and then put that together in a way that not only was SEO-optimized but answered the questions my visitors were asking.
I cannot recommend Krista’s work highly enough. She cares, she knows what she’s doing, and she produces excellent work. You will not be disappointed."
"I would emphatically tell anybody who was considering hiring Krista to do it.
You will not regret it. I thoroughly enjoyed working with her so much so that we have worked on other projects since the initial one, and I see this being a long-lasting professional relationship. Anyone's project would be in fantastic hands."
"Krista was the copywriter for me because of her ability to hear what I was actually trying to say.
She was able to help me stop undercutting my worth and instead help me sound confident that I do have a definitive and identified client service and process.
It was really a completely new way of thinking about how I'm presenting myself to my clients.
You need to have Krista on your team and on your side helping you understand that this is how you're presenting your business to the world - it is a huge step for your business.
It feels daunting. It feels like YOU are the expert of your craft, but Krista helps OTHER people see that.
Krista is a great person and a really, really excellent listener and helps you clarify and refine that message that you want to share with the world. "
If we haven’t met yet…
Hi, I’m Krista, website copywriter for creative entrepreneurs and makers.
I help business owners get their vision and value onto the page through clear-headed and creative copywriting.
Using the power of story and SEO, I write your website and optimize your content so that you not only attract more customers but also the right customers, the kind who will go nuts over your work.
My goal? That you will be so confident in your online messaging that you can stop worrying about selling and just get on with making an impact in your community or industry.
Share your info below & I’ll be in touch if what I offer is right for your business.
I’ll send you a link to book a video call with me to ask questions and get a feel for whether we’re a good fit.