BullsEye

Ronnie — the founder of BullsEye — truly knows his shit when it comes to digital marketing with one goal: get the phone ringing for local business. 

This message existed on the site before we worked together, but the big gap was the "how he accomplishes this" part. In an industry where his clients all told me they'd been burned before by bad-actors in digital marketing, it was clear that backing up an outcome message with the "how" and the "results" was crucial. 

So that's what I did. I interviewed Ronnie and his clients to map the proprietary processes Ronnie brings to his ads or SEO work specifically geared for phone calls (like... actually listening to the calls that come in to make sure they optimize for quality!). 

Then I brought it to life on the site in down-to-earth language that's a far cry from most marketing jargon and matches how his clients actually talk. We also significantly streamlined the site user experience to highlight the most important pages for new clients to check out and avoid "analysis paralysis." 

Finally, we brought in the new testimonials from the client interviews to back up the claim with fresh results.