Christie Evenson

Christie Evenson Design is a design studio run by the phenomenal designer, Christie Evenson (who designed this very website!).

Christie was officially going public with some service line updates that she had been trialing behind the scenes. So, it was time for a new site to reflect her better-aligned offers.

But this project was about far more than adding a couple services pages that would have felt out of place with her old messaging. Instead, the new website launch offered major opportunities to make her site work harder for her: 

1. Elevate her messaging as a whole to speak to clients who are willing to pay for her high-end design skills. Think: make Christie’s edge undeniable (like the fact that she works with fitness business and is a fitness fanatic herself and has a design style that is a perfect fit for companies seeking to showcase their own high-end services or products). 

2. Create clear pathways into different offers for distinct audiences, so people come into sales conversations clear about what offer makes sense for them. I interviewed clients across each offer to pinpoint how each client type was thinking about this investment, and then mapped that messaging to the relevant services page. 

3. Bring forward fitness language into her voice, to show-not-tell her genuine affinity for all things high-end fitness. Without veering into “this is cheesy” territory — the fitness references had to be associated with her real clientele, like luxe pilates studios and exclusive personal trainers.