Eman Copy Co. is an email marketing and copywriting agency run by the incredible Eman Ismail. I’ve followed her growth for years, so I was honored when she brought me in to support her next-era website launch.

This new website needed to do three things:

• Reflect her shift from solo business to agency model with a growing team
• Dial in to her 1% ideal clients with messaging that speaks directly to them
• Align with her bigger mission of helping women entrepreneurs build wealth through email marketing

We started by mapping out the website structure so potential clients could easily self-select into the right offer — making the site feel clear and inviting, rather than overwhelming. From there, I wove her messaging into a client-focused narrative across each page.

Finally, voice was key. Eman Copy Co. already had a strong, established voice. My role was to capture it and translate it into web copy that sounded like her: confident, funny, and unmistakably Eman.