Kelli Jones Law 

Attorney

Kelli Jones Law is a boutique online law firm serving entrepreneurs. Kelli, the founder, is someone you immediately want to be friends with but who also knows her shit. 

The challenge with her website messaging was to bring her “legal bff” style she’s known for on her social media into her main sales and marketing asset, aka, her website. Without going so overboard on voice that her messages get lost or the content becomes hard to read.

Additionally, through interviews with her best clients (the type who jumped on her legal membership offer as soon as she announced it!), I discovered that, for them, investing in legal was so much more than problem-solving. 

Having a lawyer they implicitly trust and felt like “got” them, helped them embody the takes no shit CEO status they were reaching for in their growing company. It was an identity shift. And a powerful one at that. 

So we infused that idea through all her pages and then brought it to life with her voice, aligning Kelli with the serious-about-business-but-not-about-themselves client she loves to work with. 

View LIve Website

I LOVE that Krista interviewed a bunch of my past clients because it took so much stress off of me. Instead of just listening to me talk about my ideal client and what I think they want/feel/needs, she was able to get feedback directly from them (for the copy and even for testimonials - game changer!!) and this definitely made a difference. 

I was blown away when she sent me the first draft of the copy! I love my new website and have gotten SO many compliments on how both the copy AND design convey my brand so perfectly!”

I was blown away when she sent me the first draft of the copy!

Kelli Jones
Site credit: Standard Operations.
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