Mindful with Mel

Melissa is a therapist in private practice who was ready to invest in visibility strategies like PR to grow her audience and eventually fill group sessions and other scaled offers.

Her website was the foundation for these efforts. So it couldn’t just look professional, it needed to highlight her expertise, showcase her personality, and connect with her target clients: teens, young adults, and parents of younger children.

To get there, I took Melissa through my therapist-specific process. Instead of client interviews, we held a target workshop to capture what she already knew about her clients’ mindsets, challenges, and goals. I then shaped those insights into clear, client-focused messaging.

Finally, I translated her kid-friendly demeanor into copy that balances professionalism with approachability. Now, her website invites her audience in and positions her practice as a trusted resource.