Next Level Wardrobe
Cassandra Sethi is the founder of Next Level Wardrobe, a personal styling agency known for its capsule wardrobe approach for professionals and executives.
Her old website was… fine. It shared information about each service and how new clients could get in touch. But Cassandra was on a mission to make a bigger splash, and she knew her website needed to uplevel to reflect her ambition.
After interviewing her best past clients (“I’m in - when can we get started?” — you know the type) and talking extensively with Cassandra, I realized that the messaging should anchor around her edge, rather than the basics about how personal styling helps professionals.
That edge?
You’ll see it in her tagline we crafted: Making everyday style simple.
Cassandra’s clients were not looking for stand-out or eclectic personal style. They were busy, ambitious leaders who needed a wardrobe that aligned with their success and felt easy to reach for every day.
The NLW process exactly mirrored this motivation, with its productized system and emphasis on creating a cohesive, almost modular wardrobe, where clients truly could not mess up their daily outfits.
When I was searching for a copywriter, I knew I wanted someone who'd understand my business, my voice and my goals. Krista was that. In the first meeting she asked all the right questions, her onboarding process was super smooth and she kept things moving- all things that you want in a copywriting partner.
I never once had to wonder what was happening with our project as Krista really drove it until completion and she would keep me updated along the way- I love how proactive she was.
When we started partnering on the actual copy, Krista asked a lot of questions, I shared a lot of documents with her to give her insight into the business and she has a magical power to understand exactly what your clients are looking for. Not only did she grasp that from our conversations, in an efficient manner but she also took the time to interview my actual clients! I know this was no easy feat with coordinating schedules but she did an excellent job and shared with me the recordings. I trusted her completely communicating with my clients.
Thank you Krista for providing spot on copy and making the process so easy for me!
Krista has a magical power to understand exactly what your clients are looking for.
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Branding by Steph Corrigan. Copy by Krista Walsh Copywriter.
Website by Christie Evenson. Photos by Crystal Lily Creative.
