Nail your website strategy before writing a thing (or hiring anyone)

August 21, 2025

I decided to offer the most important part of my website messaging process. On its own. 

Yes, I’m talking about your website and messaging strategy

It’s for the folks who are thinking: 

“I love Krista’s approach to website messaging. And I want to do it. But I’m overwhelmed / can’t afford it yet / just not feeling ready / thinking I should write my own content.” 

So I responded with  this, my new baby, The Website Blueprint Intensive. 

Here’s the promise of the Blueprint in a nutshell: 

You’re either planning to invest $8K–$15K+ in a new site or dozens of hours of your own expensive time. The Blueprint makes sure it pays off. 

⚡️ BTW, I created this ~5 minute video for you  — walking you through what to expect ⚡️

As soon as you start to think in a serious way about your website launch, something becomes terrifyingly clear: there’s a lot more than goes into it than “I need to find a website designer.”  

Doing a strategic website launch requires looking at your business as a whole — your services, your free stuff, your sales process, your positioning, your SEO, your messaging — and weaving it all together in a way that feels clear and intuitive for potential clients, collaborators… the world. 

If only you had an expert to guide you through it (!). 

→ Learn more about the Website Blueprint, here. 

xoxo, your favorite website freak,

Krista

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