I write about messaging, positioning, and website strategy for boutique agencies & high-end service providers

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Categories:

The Wrong Reasons to hire a website copywriter

Website Strategy

2021 messaging doesn’t work in 2025 (+ what does)

Messaging

What website strategy looks like in real life (for a real client)

Website Strategy

Nail your website strategy before writing a thing (or hiring anyone)

Website Strategy

Should your website messaging talk about why you’re better than AI?

Website Strategy

How “ready to invest” clients make hiring decisions

Messaging

How I write messaging for an ideal client who’s already successful

Messaging

Why all your competitor’s websites are saying the same thing (and it’s not “because AI”)

Messaging

Not all websites are meant to be standard 4-5-pagers

Website Strategy

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No “best practices” you’ve heard a million times before.
Just original thinking and earned wisdom.