Hey, I'm Krista. I help premium service providers use their website & Google search for effortless lead generation.
Their expertise, results, and secret sauce are so compelling that people wanted to work with them, even though their website…well, didn’t convey much of that and wasn't even on the Google radar.
But there came a point when they started to feel more-than-a-little-bothered by their site and the fact they weren't visible.
They started cringing at the idea that potential clients, collaborators, and media were inevitably going to their URL and not getting the best version of their brand...
My amazing clients come to me having achieved success…
even with their “thrown together” website.
The truth is, when your website doesn’t do a good job of articulating your value, there’s no way to know how many more dream opportunities and amazing clients could have been yours…
…but never reached out because they ended up confused or unimpressed or never even found you when they Googled.
Work with me and let’s see how much better it can get when your website reflects what you really bring to the table and gets visible in Google search.
It all started with a belief that my love of books would be enough to sustain me through a 9-5 career. But after 3 years working through college at independent book publishing companies, I knew that office life wasn't it for me.
So I took a risk: a post-grad gap year teaching English abroad in Madrid. That year was a one of epiphanies-over-glasses-of-Rioja. And the most important realization of all was this:
I could, just maybe, ramp up my freelancing-on-the-side writing and marketing gigs into a full-time career. Where I could have agency over my day-to-day — and never feel glued to an office (or boss) again.
When I returned to the States, I moved to California and worked toward making this dream a reality.
Today, here I am. Living with ultimate freedom and helping other 9-5 escapees do the same by harnessing the 24/7 salesperson potential of their website.
- I’ve always been a big dog lover, volunteering for years at a rescue before adopting my own, a 100lb Pitbull/Great Dane named Bobby Socks
- Today, I live in a much different environment: the concrete jungle, palm trees, sparkling ocean, and forever-sun of Los Angeles, California.
- I’m originally from a small city in north Georgia. Think: four seasons, pine and oak trees, humidity, a big lake, and red clay.
fun facts.
- I’m writing a mystery novel in my spare time (no, I won’t tell you how it ends!)
My story...
The values that guide our work together ↓
IMPROVING THROUGH ITERATION
Every project I do leads to refinements in the client experience and my SEO website copywriting process, so I’m always getting better and better at what I do.
INCLUSIVE BUSINESS WORLDVIEW
I support the rights of women, BIPOC, and LGBTQ+ folks, and if you do too, we'll work very well together! If this doesn’t ring true for you, I’m not the copywriter for you.
INTEGRITY & HONESTY
No surprises! I believe in being clear and upfront about everything from timelines, to investment, to what you can realistically expect.
Curious about becoming a client?
See if my services are a good match for you.
- are founders of a premium service-based business
- have a mostly solid business model, services suite, and ideal client profile
- care about / are intrigued by leveraging SEO for premium clients
- want to launch their next website right from the ground up!
