Run like hell: 3 popular copywriting hacks that will make you seem pushy & salesy
Being perceived as “salesy” or sleazy or pushy ranks high on the list of Things Entrepreneurs Fear In Sales and Marketing. Why? To me, it’s pretty simple: We don’t want to make others feel bad. I’m sure you can recall the last time you felt like someone was pushing...
Should I put my prices on my website? Here’s how.
“Should I put my prices on my website?” is a weighty question that dredges up a lot of fears for service providers, consultants, and coaches. Fears like… If I put my prices on my website, will a bunch of potentially perfect clients get spooked by “how...
How you can make Google your 24/7 salesperson
Blink once if you could use more clients or customers. If you’re in the early stages of your business, chances are, you blinked. (No shame in this, by the way. You have to start somewhere.) The dream is to eventually scale, right? To not have to do the leg work, to...
The surprising “hidden culprit” behind flat & ineffective copy
There comes a time in every entrepreneur’s journey where we look at our sales page, emails, or website and think, “If only I could write more ‘punchy’! THEN my copy would be attracting people!” But writing with more “pizazz” is not the remedy for bad...
2020 Year in Review
Last December, I chose a “word for the year” with a great deal of self-consciousness and embarrassment. Because openly caring, plainly trying, and eagerly naming what I want used to feel shameful. But this December, I found myself leaning over to my...
GUEST POST: 3 Steps to Choosing the Right Keywords
This article was written by Daniela Furtado, the founder of Findable Digital Marketing. The kind of keywords you choose depends on the kind of traffic you want. The most common mistake I see small businesses make is creating content for keywords that attracts...
The power of your words
I used to experience panic attacks about once a week. (This was what initially led me to therapy last year.) And there is nothing like a panic attack to make you realize how powerful your words are. For example, you might say to yourself,...
The secret to making your customers feel seen & understood (and dying to buy from you)
One of my clients recently wrote this in response to a question on my questionnaire: How did he “quickly and intuitively” know that I was the right copywriter for him? It’s not magic. It’s not by accident that he felt that way. I strategically wrote my website copy...
How therapy has helped my business
My “aha” moment came during a weekend retreat. I’m standing in front of the room at the mic. Something compelling me to admit that I felt like I wasn’t being true to myself. Saying that I wanted to be honest about my feelings, but felt as though I never could. The...
How to show personality in your copy when you’re quiet, sensitive, and earnest
“Personality-packed” copy has become something of a buzzword in the online business world. It refers to copywriting that’s not boring or corporate but rather is human and personable. Additionally, personality-packed copy should embody the energy of the brand...