How I get results: My triple-threat approach to website copy
“You must be a good writer.” This is what I often hear when I tell people I’m a copywriter (excepting the folks who think I mean “copyright lawyer”, lol). And while my agility with the written word is 1000% what led me to copywriting as a business, it’s not...
On Going from Amateur to Professional in My Freelance Career
I originally wrote this post in 2019 for The Freelance Chronicles, a blog that has since closed. Back then, I was earning $3,000-4,000/month as a freelance copywriter (which worked for me at that stage of my life). Now, two years later, I’m bringing in about...
Why copywriting for your own business feels so impossible (even for strong writers)
For business owners who self-describe as “not a good writer” or say something like “I hate writing,” copywriting likely feels a natural piece of marketing to outsource -- especially for a copywriting project as massive and permanent as your website. But why does...
Run like hell: 3 popular copywriting hacks that will make you seem pushy & salesy
Being perceived as “salesy” or sleazy or pushy ranks high on the list of Things Entrepreneurs Fear In Sales and Marketing. Why? To me, it’s pretty simple: We don’t want to make others feel bad. I’m sure you can recall the last time you felt like someone was pushing...
Should I put my prices on my website? Here’s how.
“Should I put my prices on my website?” is a weighty question that dredges up a lot of fears for service providers, consultants, and coaches. Fears like… If I put my prices on my website, will a bunch of potentially perfect clients get spooked by “how...
How you can make Google your 24/7 salesperson
Blink once if you could use more clients or customers. If you’re in the early stages of your business, chances are, you blinked. (No shame in this, by the way. You have to start somewhere.) The dream is to eventually scale, right? To not have to do the leg work, to...
The surprising “hidden culprit” behind flat & ineffective copy
There comes a time in every entrepreneur’s journey where we look at our sales page, emails, or website and think, “If only I could write more ‘punchy’! THEN my copy would be attracting people!” But writing with more “pizazz” is not the remedy for bad...
2020 Year in Review
Last December, I chose a “word for the year” with a great deal of self-consciousness and embarrassment. Because openly caring, plainly trying, and eagerly naming what I want used to feel shameful. But this December, I found myself leaning over to my...
The secret to making your customers feel seen & understood (and dying to buy from you)
One of my clients recently wrote this in response to a question on my questionnaire: How did he “quickly and intuitively” know that I was the right copywriter for him? It’s not magic. It’s not by accident that he felt that way. I strategically wrote my website copy...
How therapy has helped my business
My “aha” moment came during a weekend retreat. I’m standing in front of the room at the mic. Something compelling me to admit that I felt like I wasn’t being true to myself. Saying that I wanted to be honest about my feelings, but felt as though I never could. The...