Want X-ray vision into your ideal client’s mind? Just talk to them.
First, let’s get clear about what I mean when I say “client interviews:” ❌ Not interviewing MY client, you, the founder of the company ✅ Yes, interviewing YOUR clients, the folks who have worked with you before Second, IMO, client interviews are a...
Avoid shame: 7 strategies (+examples) for writing about pain points ethically
How do you write about pain points ethically? Can you talk about the problems you solve without making your audience feel bad? These are million-dollar questions as our culture becomes more aware of how our marketing and messaging affect individual readers, and...
How effective website messaging gets made: my research, writing, and testing process
Every potential client has this question: “What’s the process?” Here’s how I typically answer it: “All I need from you is to 1) answer a short questionnaire, 2) do a 90-minute Zoom interview with me, and 3) connect me with 3-6 of your past clients for...
Take website visitors on a sales journey: 4 website strategies to steal
When you create your website (or hire folks to create it for you), what do you need? Most of us probably start with… Great design. Some of us may also add to that… Great messaging. And others may go one step further with… ...
Good copywriting isn’t about getting your audience to like you
The most interesting people are interested people. This saying is endlessly helpful for me in social situations. I sometimes experience social anxiety about being liked and end up acting aloof or manic, depending on my mood. Ironically, striving to be...
My 2021 year in review: What went well and what didn’t go well
2021 was a good year. I worked with clients I loved and admired. I got better at my website copywriting work and processes. I started standing up for myself and setting boundaries. I had my highest revenue year yet. I finally got clarity about what type of...
How I get results: My triple-threat approach to website copy
“You must be a good writer.” This is what I often hear when I tell people I’m a copywriter (excepting the folks who think I mean “copyright lawyer”, lol). And while my agility with the written word is 1000% what led me to copywriting as a business, it’s not...
How I built my copywriting business
(Just want to pick my brain instead of reading about my business?Click here to book an affordable consult.) I originally wrote this post in 2019 for The Freelance Chronicles, a blog that has since closed. Back then, I was earning $3,000-4,000/month as a freelance...
Why copywriting for your own business feels so impossible (even for strong writers)
For business owners who self-describe as “not a good writer” or say something like “I hate writing,” copywriting likely feels a natural piece of marketing to outsource -- especially for a copywriting project as massive and permanent as your website. But why does...
Run like hell: 3 popular copywriting hacks that will make you seem pushy & salesy
Being perceived as “salesy” or sleazy or pushy ranks high on the list of Things Entrepreneurs Fear In Sales and Marketing. Why? To me, it’s pretty simple: We don’t want to make others feel bad. I’m sure you can recall the last time you felt like someone was pushing...
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