Because when your website makes ideal clients feel deeply understood, they trust you to take them where they want to go.

Powered by insightful client interviews.

seo website copywriting

Sound like you? ↓

As a founder, you might be too close to your business to write about it clearly.

That’s why, before writing your copy, I'll talk to the aligned clients who have hired you, loved the process, and gotten results. So you…

- Never assume what your ideal clients are thinking (and potentially get it wrong)

- Speak the language of your target market (to convey trust and authority) 

- Share a unique message that instantly resonates (for more calls with aligned clients) 

 Or to tell a copywriter
“what to write." 

Potential clients saying, “I knew I needed to hire you because your website spoke to me” 

New, thorough insights into your ideal clients’ pain points, motivations, and more

Stronger testimonials that guide ideal clients closer to working with you

Your story, vision, and message translated into what makes sense to your ideal clients! 

What results can your SEO website copy deliver? 

More qualified leads through your website who are ready to hire you now

Higher ranking in Google search results for passive lead generation 

Fewer inquiries from misaligned leads and price-shoppers 

Total assurance that your website is doing a fantastic job of representing your business

Jessica hernandez, founder & ceo, great resumes fast

The new copy has been on our website for 5 months and our calendar has been fully booked every week since the new site went live. 

SEO keyword research to write Google-optimized copy and attract leads from the #1 search engine 

SEO meta title + description for each page to boost Google rankings 

Copywriting for 5 website pages to resonate with ideal clients and get them excited to say yes

Website page layouts, navigation, and visual element suggestions to guide ideal clients on an intentional journey that ends in action 

Website strategy to plan your website so it aligns with YOUR business goals

Up to 8 client interviews to hear directly from your target market about how they think

Interview analysis to uncover the messaging points that will resonate with your target market

One long and short testimonial created from each interview to back up your copy claims

Let me take your website copy, strategy, and SEO off your hands. 

What's included?

get in touch


3-month payment plan


one-time payment

Flexible payment options to accommodate your cash flow ↓
Custom proposals available upon request.


Save $100 by paying upfront for your SEO website copy.

Opt for a cash-flow-friendly option with 3 equal payments, 30 days apart.

  • 20% increase in call bookings the month after launching new website copy (marketing agency)

  • 3 Google search inquiries who all booked premium services the month after launching new website copy (pet photographer)

  • 30% increase in leads through the website and Google search the month after launching new copy (portrait photographer) 

this isn't just about feeling great about your copy

Check out these past client results

  • 5 months with a fully booked sales call calendar after launching new website copy (resume agency) 

  • 20% increase in call bookings through the website the month after launching new website copy (coach)

  • Direct feedback from audience that the website was resonating deeply (course creator)

^ for those offering premium services, any of the above occurring within a few months could potentially more than pay for your copywriting investment.

Mike Glatzer, founder, Mike Glatzer Photography 

"Major thanks and kudos. I’ve gotten half a dozen inquiries in the past month (unreal considering the circumstances) and consistently get compliments on the website."

"Not only that, NO ONE BATS AN EYE AT MY PRICING. I’ve never been in this situation before. People see my value and want to hire me, no questions asked.

Seriously, so much of that is because of the amazing work you’ve done in helping to write my website and help with the formatting."

Nicole Dalonzo, cofounder, social fresh

"We've never handed this much copy off to someone before and we 100% picked the perfect partner for our website refresh."

"Working with Krista was a mental health move of investing in the support you need. Finding the right partner is so important. We’re excited to get the new site launched soon and we're very confident we'll see results.

The entire process was very smooth, we felt very well taken care of! If you have the opportunity to work with Krista, jump at it!”

Sabrina robinson, founder & ceo, threo skin 

"Krista takes what's in your head and makes it make sense to who you're talking to."

 It’s so helpful for any small business owner who has created a business they're passionate about but are having a hard time figuring out how to talk to their ideal client.

It was also just such an easy process that it just made my life 1,000% easier. When you run a business, you just get so overwhelmed by the prospect of launching a new website, and even by the idea of hiring website professionals. So the fact that Krista’s system is so easy on her clients was such a relief. I barely had to do anything; she took care of it all.” 

My favorite part! I love interviewing you and your past clients to sink into both your vision AND the perspective you can't fully see — your target market's.  This is how deeply empathetic messaging gets made. 

STage 1

foundational messages

  • Answer brief Market & Mission Questionnaire with basic info like ideal client descriptions

  • Grab a coffee for our virtual Founder Interview, where we'll devise your website strategy + get into more details

  • Connect me with up to 8 past clients for me to interview and get inside their perspective 

  • Review the first deliverable: page-by-page key messages and layouts 

The Process

Your copy is in! See it in action inside simple page layouts with suggested visual elements, so you can make clearer decisions before moving on to Stage 3. 

Stage 2

putting it all together

An exciting moment —  you receive a Google Drive Folder with all the Version 1 deliverables: 

  • Website messaging in your pre-approved layouts for each page 

  • SEO target keywords, meta titles, and meta descriptions for each page 

  • Long and short testimonials created from the interviews, placed in the layout strategically to back up the claims the copy makes

Revisions are collaborative, with us talking (virtually) face-to-face to make sure we get on the same page and reduce back-and-forth emailing — a faster, smoother road to copy you're in love with.

Stage 3

review & refine

  • Watch the walkthrough video to see my thought process for how I crafted the copy

  • Take notes in each page Doc or separately as you review your Version 1 deliverables

  • Hop on our virtual Review Call to ask questions and express what you'd like to be adjusted for Version 2

  • Receive the new version & repeat up to 2X more, until the copy is ready to be handed off to your designer!


Capture the moments your clients are raving during their interview for fresh testimonials that are leaps and bounds more compelling than something they'd write in a form.

Here's a recap of what's included...


Outline a sitemap and user journey that serves your website goals for more conversions (vs. just copying your old website's structure).


See what the data says your target keywords should be to get your site in front of more people actively looking to hire a company like yours.


"Strategy meets heart" is how one of my past clients described her new website copy — optimized for Google, designed to convert, AND infused with empathy.


A massively important project like your website shouldn't rely on assumptions about how your ideal clients think, talk, and feel — instead, let's interview them to get inside their minds.


Website copy isn't read like a novel; people jump around based on the layout of the page — make sure your copy makes the biggest impact with strategic layouts.

Hey, I’m Krista Walsh, an SEO website copywriter for founders and CEOs of service-based businesses.

I claimed the SEO website copywriting niche as the area I wanted to invest my time into when I saw how it transformed my own business. 

As I applied my SEO copywriting skills to my website several years ago, my site started ranking on Google for terms my ideal clients — maybe even you! — were searching for. 

This meant that I was being recommended by the #1 search engine in the world as one of the top website copywriters. 

Today, 80% of my leads come from Google search, with little effort on my end to maintain those rankings. Once ideal clients arrive on my website, my messaging does the rest to close the deal for aligned clients. 

This personal success is why I believe wholeheartedly in the value of what I do. I’d love to create similar results for you! 

Frequently Asked Questions

Copywriter. Otherwise, your designer is “designing blind,” creating pages without knowing what the content will be. Most designers will insist you bring your copy completed before they start designing, too. 

But if you’ve already fully designed your website before hiring a copywriter, no need to panic; I can adjust my process to accommodate you.

Should I hire a copywriter or designer first? 

Depending on my current waitlist, sometimes we can start as early as two weeks from now, but other times, there's a bit of a waitlist.

When can we start? 

Great copywriting is a collaboration between a copywriter (me) and a business owner (you). But this is a done FOR you process, so while I need your input in the beginning (a questionnaire and a 90-minute Zoom call) and during revisions, plus contact info for 4-8 past clients, I'll do the heavy lifting (and writing).

How long is the process?

4-6 weeks. The variation is to account for revision time!

What do you need from me?

Yes! You can choose to pay upfront ($4999) to save $100 or select a 3-month payment structure at $1700/mo. 

Do you offer payment plans? 

Yes! I have a long list of trusted website design referrals for various website platforms. 

Can you recommend a website designer? 

No problem. I'll create a custom proposal for exactly what you need to your reach your business goals.

What if i only want a 1 or 3-page website or don't care about SEO?

No problem. I'll create a custom proposal for you that includes additional website pages — as many as you need.

what if I need more than 5 website pages?

Shannon mcnab, founder & ceo, sketch design repeat

ezra cohen, founder & ceo, lucidcircus

"I hired Krista because I was looking to make the website a lot clearer — to communicate what we actually did to someone who was coming fresh to the website. There was no cohesiveness to our old website messaging. 

Krista’s work goes beyond the copy itself and considers user experience. She not only comes back with wireframes showing where the copy should be and what the copy should be but also recommends what the user experience should be."

"The most valuable part of Krista’s process, aside from the copy, is that she interviewed my clients, and she got wonderful feedback from them."

"When we did the launch, it got such a great response from our community, with a lot of people saying, ‘What you're talking about resonates with me.’ "

"Krista is very good at identifying what your customer needs to hear and supporting them through the copy. But at the same time, she’s very methodical and logical — she will cross all the T's and dot all the I's, so you don't have to worry about it once it's done.

But my absolute favorite part of the entire process was the user testing she did at the end. Getting that kind of feedback was just gold. I loved what she created for us and she did phenomenal copy, but I believe the user testing element is truly something unique that other copywriters don’t offer.”


Get in touch, and I'll reach out to schedule a no-obligation Intro call to see if what I offer is a good fit for you.

Get website copy that ranks on Google, resonates with ideal clients, and closes the deal.