THAT’S WHAT I WANT — LET’S TALK
Because when your website makes ideal clients feel deeply understood, they trust you to take them where they want to go.
Powered by insightful client interviews.
Sound like you? ↓
That’s why, before writing your copy, I'll talk to the aligned clients who have hired you, loved the process, and gotten results. So you…
- Never assume what your ideal clients are thinking (and potentially get it wrong)
- Speak the language of your target market (to convey trust and authority)
- Share a unique message that instantly resonates (for more calls with aligned clients)
Or to tell a copywriter
“what to write."
Potential clients saying, “I knew I needed to hire you because your website spoke to me”
New, thorough insights into your ideal clients’ pain points, motivations, and more
Stronger testimonials that guide ideal clients closer to working with you
Your story, vision, and message translated into what makes sense to your ideal clients!
More qualified leads through your website who are ready to hire you now
Higher ranking in Google search results for passive lead generation
Fewer inquiries from misaligned leads and price-shoppers
Total assurance that your website is doing a fantastic job of representing your business
Jessica hernandez, founder & ceo, great resumes fast
The new copy has been on our website for 5 months and our calendar has been fully booked every week since the new site went live.
SEO keyword research to write Google-optimized copy and attract leads from the #1 search engine
SEO meta title + description for each page to boost Google rankings
Copywriting for 5 website pages to resonate with ideal clients and get them excited to say yes
Website page layouts, navigation, and visual element suggestions to guide ideal clients on an intentional journey that ends in action
Website strategy to plan your website so it aligns with YOUR business goals
Up to 8 client interviews to hear directly from your target market about how they think
Interview analysis to uncover the messaging points that will resonate with your target market
One long and short testimonial created from each interview to back up your copy claims
Let me take your website copy, strategy, and SEO off your hands.
get in touch
3-month payment plan
Flexible payment options to accommodate your cash flow ↓
Custom proposals available upon request.
Save $100 by paying upfront for your SEO website copy.
Opt for a cash-flow-friendly option with 3 equal payments, 30 days apart.
this isn't just about feeling great about your copy
^ for those offering premium services, any of the above occurring within a few months could potentially more than pay for your copywriting investment.
Mike Glatzer, founder, Mike Glatzer Photography
"Major thanks and kudos. I’ve gotten half a dozen inquiries in the past month (unreal considering the circumstances) and consistently get compliments on the website."
"Not only that, NO ONE BATS AN EYE AT MY PRICING. I’ve never been in this situation before. People see my value and want to hire me, no questions asked.
Seriously, so much of that is because of the amazing work you’ve done in helping to write my website and help with the formatting."
Nicole Dalonzo, cofounder, social fresh
"Working with Krista was a mental health move of investing in the support you need. Finding the right partner is so important. We’re excited to get the new site launched soon and we're very confident we'll see results.
The entire process was very smooth, we felt very well taken care of! If you have the opportunity to work with Krista, jump at it!”
Sabrina robinson, founder & ceo, threo skin
It’s so helpful for any small business owner who has created a business they're passionate about but are having a hard time figuring out how to talk to their ideal client.
It was also just such an easy process that it just made my life 1,000% easier. When you run a business, you just get so overwhelmed by the prospect of launching a new website, and even by the idea of hiring website professionals. So the fact that Krista’s system is so easy on her clients was such a relief. I barely had to do anything; she took care of it all.”
My favorite part! I love interviewing you and your past clients to sink into both your vision AND the perspective you can't fully see — your target market's. This is how deeply empathetic messaging gets made.
Your copy is in! See it in action inside simple page layouts with suggested visual elements, so you can make clearer decisions before moving on to Stage 3.
Revisions are collaborative, with us talking (virtually) face-to-face to make sure we get on the same page and reduce back-and-forth emailing — a faster, smoother road to copy you're in love with.
Copywriter. Otherwise, your designer is “designing blind,” creating pages without knowing what the content will be. Most designers will insist you bring your copy completed before they start designing, too.
But if you’ve already fully designed your website before hiring a copywriter, no need to panic; I can adjust my process to accommodate you.
Depending on my current waitlist, sometimes we can start as early as two weeks from now, but other times, there's a bit of a waitlist.
Great copywriting is a collaboration between a copywriter (me) and a business owner (you). But this is a done FOR you process, so while I need your input in the beginning (a questionnaire and a 90-minute Zoom call) and during revisions, plus contact info for 4-8 past clients, I'll do the heavy lifting (and writing).
4-6 weeks. The variation is to account for revision time!
Yes! You can choose to pay upfront ($4999) to save $100 or select a 3-month payment structure at $1700/mo.
Yes! I have a long list of trusted website design referrals for various website platforms.
No problem. I'll create a custom proposal for exactly what you need to your reach your business goals.
No problem. I'll create a custom proposal for you that includes additional website pages — as many as you need.
Shannon mcnab, founder & ceo, sketch design repeat
ezra cohen, founder & ceo, lucidcircus
"I hired Krista because I was looking to make the website a lot clearer — to communicate what we actually did to someone who was coming fresh to the website. There was no cohesiveness to our old website messaging.
Krista’s work goes beyond the copy itself and considers user experience. She not only comes back with wireframes showing where the copy should be and what the copy should be but also recommends what the user experience should be."
"The most valuable part of Krista’s process, aside from the copy, is that she interviewed my clients, and she got wonderful feedback from them."
"When we did the launch, it got such a great response from our community, with a lot of people saying, ‘What you're talking about resonates with me.’ "
"Krista is very good at identifying what your customer needs to hear and supporting them through the copy. But at the same time, she’s very methodical and logical — she will cross all the T's and dot all the I's, so you don't have to worry about it once it's done.
But my absolute favorite part of the entire process was the user testing she did at the end. Getting that kind of feedback was just gold. I loved what she created for us and she did phenomenal copy, but I believe the user testing element is truly something unique that other copywriters don’t offer.”
GET IN TOUCH
Get in touch, and I'll reach out to schedule a no-obligation Intro call to see if what I offer is a good fit for you.