This is an email about AI doom.
When someone I meet asks about what I do and then finds out it’s marketing — and within that, writing — they usually follow it up with:
“So has AI taken over your job?” implied, “yet.”
I say, “No.”
^ And I’ve learned to leave it at that, because it’s hard to explain to an outsider the reason why not.
Here’s the thing.
The smart, business-savvy, discerning people who hire me has never asked this question, nor ever asked me to defend my work against them DIYing their whole website messaging with AI.
The vibe very much feels similar to how, pre-AI, I’d get comments from people like –
“Oh! My niece is an English major. She does the same thing as you.”
“So, what would I get from hiring you? Like guaranteed 50+ leads a day from Google?”
“Can’t / shouldn’t everyone write for themselves? People pay you?”
Again, my actual clients never asked me to defend my work in this way.
Because they… get it.
Through lived experience. Through DIY trials (now assisted by ChatGPT). Through hiring less-experienced people.
And through simply existing long enough as an entrepreneur to understand the difference between what an expert does and… the other cheaper / faster / DIY options out there.
From the client side of things, I’ve used ChatGPT and other AI tools to help me (from streamlining my sales process all the way to mindset support) and the more I use the tools the MORE I realize their limitations … and for complex stuff, the more convinced I am that I need to find an expert human to support me as soon I can financially.
Are there folks out there who are “fine” with the good enough support they get from AI and will never hire the expert? Totally. A lot of them, in fact.
But I guess what I’m saying is: they were never your ideal clients, anyway.
So despite how vulnerable you may feel to AI taking over (I’ve heard this from everyone from marketers to therapists)… if you’re in the premium services/expert space solving complex problems, you’re much, much safer than you might think.
What do you think about this?
xoxo, your favorite website freak,
Krista
P.S. So, no, I don’t recommend defending your work against AI on your website. The people who are comparing your work to a chatbot very likely don’t get it yet… and so I wouldn’t waste your time speaking to them in your messaging.
