My story…

I started my freelance career as a copywriter while I was teaching English in an elementary school in Madrid. Before that, I had worked in independent book publishing houses copyediting/proofreading manuscripts and writing marketing & social media material for upcoming books.

For a bit, I thought that was it for me. A lover of books should work in books, right? Wrong. I was bored, longing for more control and creativity in my work, and more than a little disillusioned with the prospect of spending my days forevermore in an office. Books or no books.

So, not knowing my next move, I did what I always I do when I feel restless: I found an opportunity to explore another corner of the world. 

Teaching English was interesting, and I was pretty impressed by my students’ ability to make clever jokes at my expense in their second language, at age six. And did I mention that every little hole-in-the-wall cafe served amazing wine?

But most importantly, my move abroad changed my perspective. It gave me time away from “regular” life, catapulted my creativity, and got me thinking about how I could build a different kind of career. I wanted a life that centered on autonomy, creativity, and service. And, of course, I knew writing had to be a big part of that.

Maybe…I could freelance? I thought. Game to give it a go, I started freelancing as a copyeditor at first, but soon my clients started asking me to write as well. Before I knew it, writing was all I was doing.

However, it wasn’t until a few months in that I discovered that the type of writing I was doing had a specific name. Copywriting. And that was when I realized that this could be how I put my writing to work for people and companies I believed in. 

So I leaned in, hard. I started learning the art and science of writing to motivate people to buy a product or hire a service. I took prominent copywriting courses, found a seasoned freelance writer to help mentor me, and became an active member of professional copywriting communities.

By the time my teaching contract was coming to an end, I was feeling homesick and eager to freelance as a copywriter full-time. I flew home to the States and soon after moved to Los Angeles to be with the love of my life (and to revel in the constant sun).

Lastly, I love my work. I don’t mean that in a #hustle way. I mean it in a “I’m surprised-at-myself-but-gosh-darn-it’s true” way. And a large part of that is knowing I’m helping my clients succeed in their business …so that they can continue to love their work, too.