Helping founders showcase their expertise, skills, and secret sauce on their Most Valuable Sales Tool (aka, their website)
Hi, I’m Krista, founder & chief copywriter.
I launched my business in 2018 probably for similar reasons as you did: I couldn’t imagine working for someone else indefinitely. I wanted the agency and purpose that comes with running a small business and serving clients directly.
Plus, I just love writing.
On a deeper level, I believe that small business owners are change-makers. They form an intricate fabric of connections that create economic, social, and cultural value. No matter how small they think their impact is, it’s felt by their clients and their communities. Moreover, as opposed to big corporations, humans are at the center of what small businesses do.
That’s why I’m here to help small business owners like you build a thriving business by distilling your talent and expertise throughout your website, the place where the world goes to learn about you.
Thanks for being here! I’m honored.
Having someone else write the words for your business can feel a little vulnerable at first.
You might be thinking: I don’t even know her! How can she possibly write on my behalf?
I get it. That’s why my process to get to know you involves asking some big questions about the real story behind your business.
But before I do that, I think it’s only fair I share my own story with you.
I started my freelance career as a copywriter while I was teaching English in an elementary school in Madrid. Before that, I had worked in independent book publishing houses copyediting/proofreading manuscripts and writing marketing & social media material for upcoming books.
For a bit, I thought that was it for me. A lover of books should work in books, right? Wrong. I was bored, longing for more control and creativity in my work, and more than a little disillusioned with the prospect of spending my days forevermore in an office. Books or no books.
So, not knowing my next move, I did what I always I do when I feel restless: I found an opportunity to explore another corner of the world.
Teaching English was interesting, and I was pretty impressed by my students’ ability to make clever jokes at my expense in their second language, at age six. And did I mention that every little hole-in-the-wall cafe served amazing wine?
But most importantly, my move abroad changed my perspective. It gave me time away from “regular” life, catapulted my creativity, and got me thinking about how I could build a different kind of career. I wanted a life that centered on autonomy, creativity, and service. And, of course, I knew writing had to be a big part of that.
Maybe…I could freelance? I thought. Game to give it a go, I started freelancing as a copyeditor at first, but soon my clients started asking me to write as well. Before I knew it, writing was all I was doing.
However, it wasn’t until a few months in that I discovered that the type of writing I was doing had a specific name. Copywriting. And that was when I realized that this could be how I put my writing to work for people and companies I believed in.
So I leaned in, hard. I started learning the art and science of writing to motivate people to buy a product or hire a service. I took prominent copywriting courses, found a seasoned freelance writer to help mentor me, and became an active member of professional copywriting communities.
By the time my teaching contract was coming to an end, I was feeling homesick and eager to freelance as a copywriter full-time. I flew home to the States and soon after moved to Los Angeles to be with the love of my life (and to revel in the constant sun).
Lastly, I love my work. I don’t mean that in a #hustle way. I mean it in a “I’m surprised-at-myself-but-gosh-darn-it’s true” way. And a large part of that is knowing I’m helping my clients succeed in their business …so that they can continue to love their work, too.
The small talk stuff
Where are you from?
I grew up in Gainesville, Georgia, a small city about an hour north of Atlanta. Think of quiet suburbs, one of the largest man-made lakes in the U.S., wooded hiking paths that eventually lead to the Appalachian Trail, and Waffle House. Plus, it’s the poultry capital of the world.
Don’t make me choose! I love anything by Heather Havrilesky, David Sedaris, Donna Tartt, Zadie Smith, Mary Karr…
Nah, television. Longer character arcs, slower plots….yeah. Especially any show where a suburban mom gets in over her head doing something criminal.
What do you do for fun?
Uh, I watch a lot of television? But a more interesting (and only slightly less true) answer would be that I walk rescue dogs, go to the beaches up in Malibu, do yoga, drink wine, read books, go on light hikes, lead a monthly book club, write about my feelings, sometimes socialize, and bake.
You can get to know me and my writing style even more by reading some of my more personal blog posts…
How to show your personality in your copy when you’re introverted
My freelance to business-owner journey
Commited to my craft & communities
We’ll work together well if…
• You seriously care about your business. It’s not just a way for you to make some cash any way you can (though being profitable is really important to you). It’s something you do because it lights you up.
• Your business is small. We’re talking fewer than 10 full-time employees. You may even run it by yourself, or with the help of a team of freelancers.
• You’ve tried writing your content yourself…and it didn’t end up like you were envisioning. Or maybe you’re so busy running the show you haven’t even had time to try.
• You want your website to be selling, big time. But—but—the last thing you want is to feel embarrassed by pushy, salesperson language.