A few years back, I attended an art therapy workshop (with this cool art therapist in Los Angeles). And something she said stuck with me:  “Everyone has an art scar.”  An art scar, she’d explained, was a moment in your past when someone told you that you weren’t good at art, made fun of you for trying […]

Business inertia: perpetually staying the same in your business (with your structure, target clients, revenue, or anything), because, despite not being entirely happy with your business as it is, you’re caught fast in a swamp-like resistance to change. *** After five long years of “being a freelance copywriter,” I changed my business identity to “running […]

My best business investments have been with people who model for me how to be a steady, centered, self-led entrepreneur.  As I keep learning, over and over again, if I want a calm, secure business … I first need to cultivate calm security within myself.  And the same goes, it turns out, for leading your dog.   […]

When I was 15, I would write in the margins of my school notebooks — in tiny writing, where no one could really see it, but it was there if you looked, lining the pages of my homework. Cramped and compelled: It’s only when I feel alone that I turn to realize that I am.  […]

“So in the first couple of weeks after my post, I got 400 new email subscribers.” A ton of people teach about how to get visible (and maybe even go viral) on social media platforms like TikTok. But… what about how to convert those views into email subscribers and paying clients? I asked the founder […]

How do you educate potential clients during your sales process to illustrate the value of what you do… when what you do is famously hard to explain neatly?  Like, say, if you’re a consultant.  Sara McCabe is a leadership and business consultant who has implemented strategic education points into her sales process to “de-ambiguify” consulting. […]

I always considered having a podcast for your business as firmly in the “content marketing” zone. Like your blog or social media, a podcast is something you create content for to nurture your audience, publish thought leadership, highlight your expertise…. blah blah blah.  Right?  Perhaps not.  There might be a way more strategic way to think about having a […]

“The Amazon of Design.”  ^ This moniker is what Bailey, the founder of design studio Honeywave Creative, has given her company.  Like Amazon, the services she delivers are turned around remarkably fast. As in: a single day.  Like Amazon, she has leveraged this fast-delivery into a strong reputation…. and in doing so, scaled her company to $50k […]

Paid lead-generation that goes beyond nominally paying for your time, but actually becomes a lucrative revenue stream on its own? ^ this is what sales funnel copywriter Jess Haney has achieved, bringing in about $40,000 this year from being a paid expert in others’ coaching programs.  That’s $40k on top of what she earns from clients who […]

It took me a literal 5 years in business to join LinkedIn. ‘Cause I was a little freaked out about a platform ostensibly made for corporate folks — a world I escaped almost immediately post graduation.  As a creative and entrepreneur, I felt intimidated and confused about how to make it work for me. But […]