Messaging

2021 messaging doesn’t work in 2025 (+ what does)

Messaging

Should your website messaging talk about why you’re better than AI?

Website Strategy

How “ready to invest” clients make hiring decisions

Messaging

How I write messaging for an ideal client who’s already successful

Messaging

Why all your competitor’s websites are saying the same thing (and it’s not “because AI”)

Messaging

I’m not in the convincing business, and neither are you

Messaging

What I’m not doing on my own website might surprise you

Website Strategy

How to write about pain points without making your audience feel bad

Messaging

The 5 decision-making traits of clients who are calm, committed, and ready to invest

^ All based on patterns I uncovered by analyzing dozens of client interviews I’ve done since 2023.

Messaging that speaks to ready to invest clients

Free training

Krista Walsh is a website copywriter for boutique agencies and high-end service providers. Aligned with progressive values that support racial justice, gender equity, and all human rights.

Branding by Steph Corrigan. Copy by Krista Walsh Copywriter.
Website by Christie Evenson. Photos by Crystal Lily Creative.

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Messaging

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No “best practices” you’ve heard a million times before.Just original thinking and earned wisdom.

Messaging that speaks to *ready to invest* clients

Free training

No “best practices” you’ve heard a million times before.
Just original thinking and earned wisdom.

Messaging that speaks to ready to invest clients