Website messaging as premium as your work

Yes, yes, yes. I’ll ask you some questions to connect you directly with 1-2 designers I trust who will be a great fit for you. With the designers I recommend, I’ve likely collaborated with them before, making your full project feel seamless.

By the way: Yes, it’s website copy services before design.

Yes, I provide foundational SEO keyword research + implementation into your on-page copywriting. This means, helping your main website pages rank in Google search, or maintain rankings you’ve worked for. I often partner with my trusted SEO consultant to support this element of your website copywriting project (at no extra cost to you).

I’m a messaging strategist and website copywriter for expert-led service businesses, agencies, and consultants across industries. 

Common B2B examples: website and brand designers, social media strategists, marketing agencies, consultants, finance and legal professionals. 

Common B2C examples: interior designers, personal stylists, private healthcare practices, and therapists.

Typically, my clients are established and commanding (or on the cusp of commanding) expert rates, putting them squarely in the higher-end realm. 

→ If you’re someone who isn’t satisfied with a public image that’s “good enough” when the work you do is excellent, my approach is for you. 

It’s ~5 weeks from start to finish, including strategy, the writing, and all revisions. I regularly book website copywriting projects ~2 months out. Before we start, I have some prep work for you. Inquire to get on my books. 

At a high level, here’s what you can expect:

1. We’ll dig into the heart of your services, vibe, and secret sauce.
Questionnaires, conversations, and (optional but magical) client interviews. I’ll help you uncover what makes your work the no-brainer choice and what your site actually needs to communicate to that ready-to-invest client. 

2. We’ll shape your message and your site around your goals.
I’ll walk you through decisions about page structure, messaging, and how to guide visitors through the site, so that the right messages show up at the right time. Aka, The Website Blueprint!

3. You’ll get website copy that channels the precision, nuance, and authority behind your expertise.
This is where the words come together: strategic, SEO-informed, and shaped to convert. You’ll review and give feedback, and I’ll revise so it truly feels like we created it together — it’s yours.

4. Your designer gets everything they need to bring it to life.
I’ll create clear layouts and give visual direction, plus a video brief to make your designer’s job easier. I proactively introduce myself to your designer (if we’re not friends already!), and stay available through the design phase to make sure everything stays aligned.

By the end, you’ll feel clear, confident, and fully backed by a site that sounds like you and sells like it should.

The investment for my web copy services ranges from $4500-$6500+ and is based on complexity (number of offers/services or audiences), rather than a specific number of pages, because I don’t believe in fitting you into a preset box. 

When you work with me, your investment includes messaging development (decisions around positioning and offer differentiation) + copywriting for every page in the sitemap I recommend for you, from your Home page to your 404 page, so you don’t have to fill in any gaps yourself or feel nickel-and-dimed per page.

The standard payment structure is three payments, 30 days apart, kicking off at the time of booking. 

I don’t use AI to do the strategy or writing because my expertise, years of experience, and “feel” for messaging and website copywriting are superior to anything an AI could create based on “best practices” circulating the internet. 

But AI does come into my process in other ways, like searching transcripts for answers, organizing my thoughts, etc.

Possibly! For the right clients who aren't redoing their whole site but resonate with my work, I offer website messaging refinements to get your positioning into your website copy more clearly and powerfully (without redoing everything from scratch). I love these projects, but they aren't for everyone. Email me at krista@kristawalshcopywriter.com with the subject line "Refine my copy?" to see if this could be right for you.