Paid lead-generation that goes beyond nominally paying for your time, but actually becomes a lucrative revenue stream on its own? ^ this is what sales funnel copywriter Jess Haney has achieved, bringing in about $40,000 this year from being a paid expert in others’ coaching programs.  That’s $40k on top of what she earns from clients who […]

It took me a literal 5 years in business to join LinkedIn. ‘Cause I was a little freaked out about a platform ostensibly made for corporate folks — a world I escaped almost immediately post graduation.  As a creative and entrepreneur, I felt intimidated and confused about how to make it work for me. But […]

Scaling. Growth. ^ big topics in the service business space, as we all pursue the dream of earning more for less time working. We’ve seen the advice about the how, usually stuff like… But what happens when you do one (or more) of these and… you’re still stuck with the same old time-money dilemma? I […]

Strong recurring revenue is something a lot of service-based business owners struggle to nail down, particularly if your industry has traditionally billed per hour or per deliverable — or if your industry is highly seasonal.  This is exactly what Christy Bowie, the founder of a full-service accounting firm, had to get to creative about. She wanted […]

“It’s a domino effect when you specialize. Most weeks I work 25 hours, and I pay myself six figures and have five employees.” ^ Daniela Furtado is the embodiment of a “niching down” success story as service-based business founder.  Three years ago (when we first met), she founded Findable Digital Marketing, an SEO consultancy for the […]

How do you talk about the problems you solve without making your audience feel bad? This is the million dollar question as our culture becomes more aware of how our marketing and messaging affect individual readers, and as we begin to take more ownership over how we want to want to make people feel along the […]