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An uncomplicated, all-in-one process: copywriting, SEO optimization, and web design
GET STARTED WITH A FREE WEBSITE PLANNING SESSION ↓
Modern, empathy-led websites for the healthcare, wellness, & mental health space
Or email me with questions & curiosities at krista@kristawalshcopywriter.com
Approaching a new level with your practice or company ... but your website is stuck in the past?
Everyone — potential clients, referrals, collaborators, and new hires — intuitively connect your online presence to your in-person client care.
If you're serving your clients amazingly (and charging accordingly)... but your online home looks and reads like you're building-the-plane-as-you-fly-it...
Something doesn't quite add up.
And the trust that's essential in the healthcare, mental health, and wellness space? It gets a little dinged, before someone even meets you.
This makes everything, from marketing to relationship-building to landing media features, harder than it has to be.
So you need a new, elevated website. But it feels like such a huge undertaking... that you've been putting it off.
There are some real website questions that are stopping you in your tracks, and holding you back from your next-level visibility and growth goals:
"I care about SEO. I care about my message. AND I care about the look of my website. So... do I need to hire an SEO expert, a copywriter, and a designer?"
"Okay then, but who do I hire first?"
"How do I make sure everyone coordinates, somehow, so that the final website feels cohesive?"
"How much time and money should I budget for? Keeping different rates and timelines straight is confusing."
If you're feeling overwhelmed and wondering... shouldn't this be, well, easier?
Then keep reading.
Strategy. Copy.
SEO. Design.
Experience the website process like a *calm CEO* — delegating to our cohesive team of experts
A strategic leader guiding you through every crucial decision (like: how should I organize my services?)
An SEO expert putting you in front of the people who most need you (those Googling for support!)
A conversion copywriter capturing your voice and deeply empathizing with potential clients to motivate them to action
An excellent web designer and developer bringing your dream website to life
Our all-in-one website build process is designed to make things simpler for you.
Without cutting corners on anything that matters.
You'll get a website that propels your practice or company forward, with your vision and subject-matter expertise guiding the way.
We handle everything, so you can focus on serving your clients and leading your team.
KELLI JONES
I LOVE IT SO MUCH!! I’ve already gotten compliments on how beautiful the design is AND that they would hire me because of how much my personality shines through in the copy 😭😭😍😍 so glad I was able to work with you & your team! 🫶
Custom website copywriting to resonate with ideal clients and get them excited to say yes
Custom website design to guide ideal clients on an intentional journey that ends in action
Website development into Squarespace (migrating your website or starting from scratch)
Strategy, creative direction, and project managing — and expert execution by our SEO expert, copywriter, and designer
Website strategy to plan your website so it aligns with YOUR goals
SEO keyword research for us to write your Google-optimized copy and attract leads from the #1 search engine
SEO meta title + description for each page to boost Google rankings
SEO alt-text for images and other core backend foundations to set your site up to rank
Let us guide you through this
once-every-five-years cornerstone project
What's included?
START HERE - BOOK YOUR FREE WEBSITE STRATEGY SESSION
$1700/mo
5-month payment plan starting at
$8500 $8000
PAY IN FULL
startING at
Investment
Opt for a cash-flow-friendly option with 5 equal payments, 30 days apart
Or email me with questions & curiosities at krista@kristawalshcopywriter.com
Services: Which services should you highlight on your website and how?
CTAs: What will the primary/secondary calls to action be?
SEO: Are there any SEO considerations that might influence the structure of your website? (I'll tell YOU.)
Website pages: Which pages serve your goals best?
Navigation & footer: How should you organize your navigation and footer menus?
User journey: From the Home page, where should people go next? Then where?
What is this (free) website planning session?
Instead of a generic "get to know you" call, we meet and plan your site together so it won't just look pretty — it will help you reach your goals.
Then we can create a custom scope for your project that will be the BEST fit for you. And you can make your website investment decision fully informed.
Meet your team — me, your strategic lead + your copywriter, SEO consultant, and designer.
And share your vision with us!
STage 1
Prep Work & Conversations
- Answer our all-in-one questionnaire (the only one you'll deal with!) with questions about messaging and design
- Grab a coffee for our virtual Founder Interview, where me and your copywriter will interview you, prompting you to think deeply
- Share your brand assets and any other messaging or market research you've done (if you haven't done any — that's okay, we've got you)
The ALL-IN-ONE Process
Your SEO consultant and copywriter work together to identify the right keywords and write content for each page.
We go through a few rounds of revisions until you're feeling so inspired and ready to move onto design.
Stage 2
SEO & Copywriting
- Proposed website page outlines (keeping it simple at this stage, in Google Docs) for each page
- Website messaging optimized for Google and your ideal clients for each page
- SEO target keywords, meta titles, and meta descriptions for each page
- Two rounds of revisions to dial in the finer details — aligning with your voice and vision
Once your content and layouts are approved and proofread, your designer takes the reins, bringing everything to life in a custom, conversion-friendly website.
Stage 3
Design & Development
- Homepage options — steer the design direction from the jump with homepage design concepts
- Review and provide feedback for other page designs until you're so excited you could scream
- Once the design is finalized, it's developed into Squarespace — this is the tech magic phase (migrating your domain if needed, or adding the design into your existing Squarespace account)
- LAUNCH!
OTT LEADERSHIP
Click to see live past client websites
Meet the team
Founder, & Project/Strategy Lead, Krista
Krista (she/her) is your website strategist and project lead. She’s the person helping cultivate your vision for your new online era, and guiding the rest of the team to execute the copy, design, and SEO so that it all aligns! She's deeply invested in the healthcare, mental health, and wellness fields, and holds the belief that everyone can benefit from professional support.
Fun fact: Krista is an animal lover, especially big dogs. She volunteered for years at a dog rescue, helping get big, scaredy-cat dogs ready for their forever homes. Now, she spends a lot of her free time with her own big doggo, a 100lb Pittie-mix named Bobby Socks.
SEO expert, Sam
Sam (she/her) is an SEO Strategist, Certified Copywriter, and Content Writer.
She’s been a featured SEO expert in publications like Grow (CNBC + Acorns), MarketWatch, Ladders, AllCards, Roofstock, Concreit, Quicken Loans, Rocket Mortgage, Crediful, Credit Donkey, Clever Girl Finance, Mama and Money, Investing Answers, Well Kept Wallet, Real Genius, and ChooseFI, among many other ghostwriting clients.
Copywriter, Kelen
Kelen (she/her) is a sales copywriter and a big believer in pushing the envelope creatively & pursuing growth as a professional and in her personal life no matter the obstacle. Her love of writing (& reading) comes from her childhood experience of being a mediator + communicator for her Chinese & Vietnamese immigrant parents — she's always been known to be the go-to person if you want your voice heard.
Kelen is passionate about fostering meaningful conversations surrounding mental health in the Asian American community, neurodivergent matters (ADHD), & the psychology of human connection + development.
Copywriter, Tayla
Tayla (she/her) is a copy and content writer whose extensive background in Psychology and Education can be felt in every word she pens. Her writing is warm and engaging, aimed at making the reader feel like they are the only person in the world who was ever intended to read each website she works on.
Fun fact: Tayla also does some travel journalism, leading her into odd situations, like being hit by a whale in Namibia, trying lamb brain tagine in Chefchaouen (not recommended), and dancing at Taylor Swift concerts in Dublin with broken bones (highly recommended).
Copywriter, Natalie
Natalie (she/her) is a copywriter and brand messaging strategist based in British Columbia. She uses brand voice, user experience, and audience research to write website copy that's undeniably from you and for your people. One of her favorite parts of the job is translating all the knowledge in your brain into a concise message that sticks.
Fun fact: She spent way too long trying to think of this fun fact... She loves soccer, Springsteen, and spicy noodles. Oh, and alliteration.
Proofreader & Editor, Brooke
Brooke (she/her) is the eagle eyes. She’s been in the editing world for 4+ years, having started with authors and aspiring authors editing books, but discovering her passion for supporting other small biz owners with their content and copy so they can also succeed and live the remote life of their dreams, like she does as a work-from-home mama. She catches the spinach in the writing and lives to make content and copy soar.
Fun fact: When she’s not eyeballs deep in content and copy or reading stories to her 2-year-old, you can find Brooke cozied up in her armchair, knitting a sweater and listening to Agatha Christie mysteries on audio.
Designer & Developer, Ash
Ash (she/her) is a creative and strategic designer with a focus on refined and modern design with an editorial feel. With her Bachelor’s in Psychology, she focuses on the human experience behind every design. From eye-tracking studies that show how people read online to the science of persuasion… She's fascinated by this stuff. Her design style seeks to find the balance between the expected and unusual, nostalgia and futurism.
Fun fact: Ash loves to experiment with new ways to express herself — right now, that’s looking like a foray into DJ-ing and possibly even… powerlifting!
Designer & Developer, Mikka
Mikka (she/her) has almost 15 years of experience in graphic design, and she moved into full-service web development in 2016, with a primary focus on Squarespace. Since then, she’s achieved the distinction of becoming one of the few certified Squarespace Experts and Authorized Trainers and has launched over 200 Squarespace websites! Her design style is Clean, Professional, and Modern.
Fun fact: Her idea of a great night is spending an evening with her kids and a pile of board games, cozy at home.
Frequently Asked Questions
Our all-in-one projects start at $7500 for 3 core website pages (like Home, About, and Services). Additional pages are typically $1000 each (copy + design).
During your FREE Website Strategy Session (book here!), I'll help identify which pages you *need* to reach your goals — SEO and otherwise. You'll walk away with a custom website PLAN + an exact quote to match.
HOW MUCH WILL THIS COST?
Depending on our current waitlist, sometimes we can start as early as 4 weeks from now, but other times, there's a longer waitlist. Get on our radar ASAP by booking your Free Website Strategy Session now.
When can we start?
- Any images of you/team or brand images you want to use
- Your updated visual branding (logo, fonts, colors) — or we can handle branding FOR you with our amazing brand design partner
- Your willingness to be a collaborator on this project, providing input and feedback along the way
How long is the process?
Plan for a total of 4 months, from onboarding to launch.
What do you need from me?
Yes! Most clients opt for our 5-month payment plan. It's 5 equal payments, 30 days apart, no added fees. It starts when you book!
Do you offer payment plans?
Yes! We partner with an incredible brand designer to make this a truly ALL-in-one experience, including branding if you need it. Click here to see a brand sample for one of our clients. Plan for an added month to the process!
Can you DO MY BRAND DESIGN TOO?
Our process is collaborative, meaning we invite your input at every crucial stage. For both copy and design, we'll send you a proposed Home page — you tell us what you love and what's not quite right, and we use that to make sure the rest of the pages are super close to your vision. Further rounds of feedback make sure we get it to 100%!
HOW DO YOU MAKE SURE I LIKE THE COPY & DESIGN?
I'm (Krista) your strategic lead and project manager of your website. I'll be creating your website strategy, and guiding your copywriter and designer to bring it to life. We have a few amazing copywriters and designers on the team, and I'll pick the creative who's the best fit for your vibe.
WHO IS DOING MY DESIGN AND WRITING MY COPY?
Ask away! Email me (Krista) directly at krista@kristawalshcopywriter.com
have a different question?
We use Squarespace for most of our website builds because we're all about making your website simple for you. It's the most user-friendly (easy for you to update on your own — no need to pay us for monthly maintenance), and it has everything you need within one platform (like a blog). Our designers are developers, too, meaning they can do pretty much anything design-wise with custom code.
What website platform do you use?
BOOK My FREE WEBSITE planning SESSION
Kick-off with a (free) Website Strategy Session to plan your website pages, user journey, navigation menu, and more.
You'll walk away with a clear PLAN for your site + an exact quote to match.
Let's build you a website that ranks on Google, resonates with ideal clients, and propels you forward
Or email me directly at krista@kristawalshcopywriter.com
