THAT’S WHAT I WANT — LET’S TALK
So you can write copy that speaks your clients’ language (and feels way easier to write).
Get clear on how your ideal clients think, feel, and talk.
As a business owner, you may have done pretty well just by feeling out what your ideal clients needed to hear from you.
But as you grow and your target market becomes more sophisticated, speaking their language becomes harder and harder.
Outcomes: your clients’ "after state" — how their life has improved since working with you
Unique value propositions: why your clients chose your services over the competition or their opinions on what makes your services stand out compared to others
The language your ideal clients use to describe all of the above!
So you or your team can confidently write copy and create marketing that speaks to your ideal clients (without guessing).
Pain points: your clients’ "before state" — how they felt or acted, things they tried before that didn't work, what they were struggling with
Stand-out features: the elements or characteristics of your services that provided the most memorable benefits for your clients
Hesitations: the things that caused your clients to pause before saying “yes” to working with you (and which ultimately had to be overcome)
-sydney smith, founder, mindset with syd
It can be so hard from the inside to truly know what draws people to your work.
My message mastery guide allowed me to see a bird’s eye view of my business and informed me what to focus on moving forward.
Transcripts & audio of each interview that you can use to sink into the language and emotions of your ideal clients
One long and short testimonial created from each interview to use in any of your marketing or copywriting
A completed Message Mastery Guide, packaging the messaging points and voice of customer data for easy access
Intake Questionnaire for you share your burning questions about how your ideal clients think, feel, and talk
Up to 8 client interviews to gather the detailed, qualitative data and voice of customer research that will inform the messaging points
Interview analysis to uncover patterns in what your clients shared, broken down into useful messaging points that will resonate with your target market
Key messaging points for up to 3 core offers, uncovered from client interviews
get in touch
3-month payment plan
Flexible payment options to accommodate your cash flow ↓
Save $100 by paying upfront for your Message Mastery Guide.
Opt for a cash-flow-friendly option with 3 equal payments, 30 days apart
The same process and messaging points, but just developed for ONE offer (instead of 3). Ideal for business owners who are confident in the messaging for existing offers, but need to flesh out messaging for a new offer just after the beta-stage.
sydney smith, founder, mindset with syd
"The interviews delivered extremely valuable insights into my customers that I would not have received otherwise just through testimonials."
"This project provided more long term value in allowing me to get inside the head of my ideal clientele and create marketing content and programs that align.
It can be so hard from the inside to truly know what draws people to your work. Her thorough interviews allowed me to see a bird’s eye view of my business and informed me what to focus on moving forward."
My favorite part! I love interviewing your past clients to sink into the perspective you can't fully see — your target market's. This is how deeply empathetic messaging gets made.
Putting it all together! Get the messaging points broken down by up to 3 core offers, including voice of customer highlights (e.g. specific words and phrases your clients use).
See how I'd use your Guide moving forward! I send you a video walkthrough of your deliverables, including my specific recommendations for how to use it to inform marketing, copywriting, and even business decisions.
Great! Client interviews are one of the first things I do with my website copy clients anyway, so you’re just ahead of the game. Because of that, I’ll take the investment off the total. It’s a no-lose situation.
Plan for 3-4 weeks. The timeline is mostly to account for scheduling the interviews.
At least 6, but up to as many as 8. Also, keep in mind that I’ll want to interview at least two clients per offer.
Yep! For your own business or your clients.
Yes! The "Offer Messaging Mini Guide" is this same exact process but just for ONE offer, and it's $1199.
Yes! Click here to view an example.
sabrina robinson, founder, threo skin
ezra cohen, founder & ceo, lucidcircus
I hired Krista because I was looking to make the website a lot clearer — to communicate what we actually did to someone who was coming fresh to the website. There was no cohesiveness to our old website messaging.
"The most valuable part of Krista’s process, aside from the copy, is that she interviewed my clients, and she got wonderful feedback from them."
"That messaging guide was everything I was looking for!"
"One surprising detail that came out of the experience was the feedback we got from our clients Krista interviewed. They were telling me how great their interview went, and how she was able to ‘get them’ on a deeper level."
GET IN TOUCH
Get in touch, and I'll reach out to schedule a no-obligation Intro Call to see if a Message Mastery Guide is a good fit for you.